Responsibilities

• Enterprise Social Strategy Development & Activation: Set the long-term vision and strategic direction for Social content and community engagement in alignment with GEICO’s consumer brand, employer brand, and commercial objectives across established and emerging platforms
• Convert brand and business objectives into cohesive social strategies that drive attention, affinity and measurable business growth.
• Define the role, audience, and success definition for each platform, ensuring that content and media investments are made with purpose and precision.
• Apply cultural fluency and platform expertise to keep GEICO contemporary, differentiated, and credible in fast‑moving social environments.
• Lead end‑to‑end social content and engagement planning and activation, ensuring craft, speed and cross functional alignment
• Make social strategies and best practices default components of broader marketing work by embedding platform‑native thinking into campaigns, evergreen performance efforts, and internal initiatives.
• Operating Model: Develop a repeatable Social operating model that sustains always‑on presence while enabling episodic, tentpole, and real‑time opportunities.
• Design and implement a scalable national-to-local content framework that balances consistency with state and community‑level nuance.
• Establish a governance system for agency/agent content development, activation and amplification.
• Influencer & Social Partnerships Ecosystem: Lead the evolution of GEICO’s influencer and social partnerships ecosystem to authentically extend GEICO into culture and build brand loyalty
• Set clear rules of engagement across agencies, talent, and platforms, including quality expectations, process rigor, and measurement standards.
• Ensure influencer and partnership work reinforces broader brand and product media priorities
• Oversee Social editorial calendars and publishing rhythms that balance broader Marketing campaign work with standout, made‑for‑social moments.
• Performance Measurement, Insights & Optimization: Define how social success is measured and build learning systems (inclusive of AI solutions) that improve performance over time through disciplined testing and iteration
• Partner with Analytics and Media to establish practical KPIs spanning brand health, engagement quality, consideration signals, and conversion attribution.
• Establish a recurring performance assessment that translates data into decisions—what was learned, what is changing, and what is scaling.
• Oversee the collection and application of performance data, brand health tracking, cultural trendspotting, social listening, platform signals and competitive intelligence to inform optimization across content and engagement strategies.

Preferred

• Extensive leadership experience in social media at a large enterprise brand.
• Proven ability to translate brand and business strategy into culturally relevant, platform-native activations.
• Deep expertise in social platforms, creator economies, and emerging engagement models
• Experience in a highly regulated industry with established compliance workflows
• Executive presence with the ability to influence across functions and levels
• Ability to drive strategy and execute with speed and high quality
• Comfortable producing and overseeing a high volume of work
• Experience in transformational and matrixed organizations providing clear analysis of future opportunities and guidance on how to act now
• Strategic thinker with the ability to inspire confidence from, and to collaborate with colleagues, internal stakeholders, and executive leaders
• Well versed in gathering data and developing qualitative insights