Senior Director, SEO and Content (Southwest Airlines) at Wpromote | Dallas, TX | $130K/yr – $150K/yr

Wpromote

Senior Director, SEO and Content (Southwest Airlines)

Dallas, TX (Hybrid)

$130K/yr – $150K/yrSenior Level9+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the Earned & Owned program for a major agency client, with AI search and CoE governance at scale.

Must-have: 9–11 years leading Earned & Owned media across SEO/Content
Standout: cross-functional leadership with executive visibility across marketing, product, and data

Job Description

Responsibilities

Act as the executive strategic lead for the Earned & Owned program, delivering growth aligned to client enterprise goals.
Translate multi-year roadmap into actionable priorities across content, SEO, and cross-channel collaboration.
Guide the creation and optimization of large-scale content ecosystems balancing brand storytelling, conversion, and AI search discoverability.
Oversee AI Search readiness frameworks for SGE, voice, and emerging search experiences.
Partner with Analytics to evolve AI visibility measurement and predictive ROI frameworks.
Integrate AI-driven insights into forecasting, prioritization, and creative planning across Earned channels.
Own the Center of Excellence (CoE) Vision and operationalize the Earned & Owned CoE with stakeholders.
Define processes, governance, and playbooks enabling collaboration between SEO and Content teams.
Champion holistic integration across Paid Media programs, ensuring consistent consumer journeys.
Manage fully-integrated campaigns utilizing cross-channel insights.

Wpromote

Wpromote is a top independent marketing agency that challenges convention to accelerate growth for brands. We believe every client, including legacy enterprise brands like Whirlpool, category leaders like Spanx, and fast-growing DTCs like Vuori, can maximize the business impact of media with the right outcomes-driven partner. Our holistic total commerce approach drives transformative results for retail brands across channels and purchase points, powered by our Challenger culture, deep business intelligence, and predictive Polaris platform. To stay ahead of the rapid evolution of commerce and consumer behavior, we put data-driven testing and experimentation at the heart of our organization and delivery model so our clients can outsmart instead of outspend the competition and move fast to capitalize on opportunities in an ever-changing media ecosystem

Founded in 2001

El Segundo, CA, US

694 employees (281 in marketing)

bit.ly/4dnNPYb