Responsibilities - Own paid search, shopping, and Performance Max strategy across NP Digital’s clients - Coordinate with other paid media Directors or Strategists in overarching paid media strategy development - Supervise client budgets, QA budgets managed by all Associate Directors, Managers and Specialists, oversee budget shifts & pacing, and align with paid media leadership - Demonstrate subject matter expertise to external and internal stakeholders - Lead paid search team meetings and may attend internal or external client meetings - Educate team on paid search, shopping, and PMax setup best practices as well as inform team of new creative best practices, placements, or platform updates - Review all reporting and insights for assigned accounts and may assign tasks to Associate Directors, Managers, or Specialists aligning with their responsibilities - Own relationships with Google, Microsoft, OpenAI and SA360 agency representatives - Oversee testing roadmaps and implementation across paid search clients - As needed, plan, manage, and execute integrated Digital Media campaigns, including but not limited to account setup, strategy development, organization, and management - Directly manage paid search Associate Directors - Provide mentorship, structured assistance, instruction, and inspiration to the team - Participate in agency thought-leadership deliverables, such as blogs, white papers, social posts, or webinars - Share paid search industry news and trends with department and/or agency and develop POVs on paid search topics - Create new department processes and use automation and AI to improve efficiency of tasks - Contribute to training documentation and presentations specific to NPD's media philosophy and processes within Paid Search - Develop Paid Search, Shopping, or PMax case studies or award submission stories - Play an active role in pitches for renewals, upsells, and new accounts for clients where a higher-level of subject matter expertise is needed Requirements - 10 or more years of experience in paid search and shopping campaigns - 5 or more years of managing direct reports and fostering their career growth - Experience leading and growing a team - Track record of creating processes and leveraging automation or AI to streamline paid search and shopping tasks - Knowledge of paid search automation, AI capabilities, and rules to prevent and catch errors - Familiarity with LLM ads, including ChatGPT ads and Google’s AI Mode - Ability to translate digital & industry trends into succinct, compelling, conversational language for a variety of C-Suite and Marketing audiences - Pays meticulous attention to detail with the ability to catch others’ errors - Experienced in Google Marketing Platform, specifically Search Ads 360 - History of hands-on management of AI Max, Performance Max, and Demand Gen campaigns - Excellent and passionate presenter - Skilled at advanced Microsoft Excel formulas and developing polished Microsoft PowerPoint presentations - Follows and enforces team to abide by Google Ads and Microsoft Ads best practices for campaign structure and creative - Has a deep understanding of how search engine algorithms work and impact performance - Certified for Google Ads Search via Skillshop at a minimum - Ability to discuss attribution and search’s role in the overall media mix - To qualify, candidates must reside and be eligible to work in the United States Nice-to-have - Knowledge of other types of campaigns within the search ads platforms, including display, native, and video - Experience with SEMrush for competitive insights - Additional professional certifications, including Microsoft Ads and SA360 - Product feed management and experience, including Google Merchant Center - Experience working with B2B clients Benefits - We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to: National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent FSA Vision and dental coverage Employer-paid short-term disability and life and AD&D insurance Employer-paid premium subscription to the Calm app Voluntary pet insurance for your furry family members Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance New hire technology stipend to set up home office Employer-Sponsored 401(K) and Roth retirement