Senior Director / Media Strategy

Dallas, TX (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive integrated, data-driven media strategies for a senior leadership role at LERMA/ that shapes culture and delivers business impact.

  • Must-have: 10+ years in media strategy with proven cross-channel leadership.
  • Standout: Cultural expertise and senior-advisor relationships with clients.

Job Description

Responsibilities

  • Lead the development of culturally relevant, forward-thinking media strategies grounded in data, creativity, and emerging technologies
  • Ensure media approaches are aligned to business goals and designed to deliver measurable impact
  • Partner across Brand Strategy, Data & Analytics, and other disciplines to create cohesive, audience-first plans
  • Represent media as a core voice in integrated strategy, ensuring it plays a central role in how ideas come to life
  • Act as a trusted advisor to senior clients, building relationships rooted in insight, honesty, and impact
  • Drive growth across existing and new business through strong strategic thinking and innovative ideas
  • Bring a deep understanding of category dynamics, cultural shifts, and consumer behavior to every engagement
  • Ensure teams are set up for success with clear direction, strong briefs, and aligned expectations
  • Oversee the full media lifecycle, including planning, investment, and financial management
  • Leverage data, analytics, and evolving tools to continuously optimize performance and strengthen outcomes

Requirements

  • 10+ years of experience in media strategy, planning, or related disciplines
  • 5+ years leading teams and managing people
  • Proven ability to develop and lead integrated, cross-channel media strategies
  • Strong analytical mindset with comfort translating data into actionable insights
  • Track record of driving client success and contributing to business growth
  • A clear point of view and the ability to influence at senior levels
  • Strong organizational skills with the ability to manage multiple priorities
  • Attention to detail and a commitment to quality
  • Confident communicator and presenter
  • Collaborative mindset with a passion for integrated work

Preferred

  • Experience with upfront negotiations and working within restricted categories is a plus

Benefits

  • Paid company holidays and vacation earned per year
  • Paid sick leave
  • Comprehensive benefits package including medical, dental, vision, life/ADD, and short-/long-term insurance
  • 401k and annual profit-sharing retirement plans
LERMA/ logo

LERMA/

LERMA/ is an independent full-service agency with multicultural roots. We’re defined by our people — their histories, lived experiences, and perspectives — so, we’re ever-changing. And that will never change.

Founded in 2009
Dallas, Texas, USA