Responsibilities

• Develop and own the enterprise media strategy across brand and shopper touchpoints, ensuring alignment with company goals, category priorities, and retail partner strategies.
• Build a cohesive full funnel approach that connects brand awareness, consideration, and instore/online conversion and guide media investments across channels with a data-driven and customer first approach.
• Establish a unified measurement framework spanning brand equity, media effectiveness, and retail performance.
• Ensure media investments deliver strong ROI and support continuous improvement by championing advanced analytics and measurement (e.g. MMM, MTA, incrementality testing, clean room analysis/insights)
• Serve as a senior advisor to executive leadership on media trends, retail media innovation, and emerging technologies.
• Develop best-in-class agency management practice
• Establish advanced audience strategy function and build a capability roadmap to identify and activate growth opportunities. Partners closely with cross functional teams (customer analytics, product, and category teams) and capabilities (e.g. clean rooms, CDP, on-boarding partners).
• Establish media partnerships, integrate, and co-partner with cross functional leaders on enterprise JBPs

Requirements

• 12 years of experience in media strategy across brand and shopper environments, ideally within retail or consumer focused industries
• 8 years of experience in leadership, communication, and stakeholder management roles
• 8 years of experience in full funnel media planning, retail media networks, and/or omnichannel marketing
• Proven success managing large budgets, complex agency ecosystems, and cross functional teams
• Strong analytical mindset with experience in media measurement, attribution, and performance optimization

Benefits

• Competitive pay
• Generous employee discount
• Physical and mental well-being support