Responsibilities

• Marketing Strategy & Organizational Leadership - Develop and execute the company's marketing strategy and organizational structure in support of enterprise growth objectives.
• Marketing Strategy & Organizational Leadership - Lead and coach a multidisciplinary marketing organization spanning Brand and Product Marketing, Integrated Marketing, Commercial Operations and Lifecycle, including both full-time team members and contractors.
• Marketing Strategy & Organizational Leadership - Build organizational capabilities, operating rhythms and processes that enable Marketing to scale alongside the business.
• Marketing Strategy & Organizational Leadership - Manage marketing budget and prioritization.
• Payer Growth & Value-Based Care Narrative - Partner with Growth leadership to design and execute marketing strategies that accelerate adoption, expansion, and deep integration within major health plans.
• Payer Growth & Value-Based Care Narrative - Translate complex clinical data, patient outcomes, and value-based care metrics into compelling, insights-driven narratives that resonate with health plan executives and key decision makers..
• Payer Growth & Value-Based Care Narrative - Equip our commercial team with sophisticated enablement materials, competitive insights, ROI calculators, and clinical proof points to shorten payer sales cycles and accelerate adoption and expansion.
• Payer Growth & Value-Based Care Narrative - Identify new growth opportunities through rigorous market insights, competitive intelligence, and cross-functional collaboration.
• Brand, Positioning & Corporate Narrative - Own company positioning, messaging architecture, and brand strategy.
• Brand, Positioning & Corporate Narrative - Ensure consistent, differentiated storytelling that bridges the gap between clinical excellence and commercial value.

Requirements

• 7+ years of marketing leadership experience within the healthcare space, with a proven track record in B2B2C or B2B healthcare marketing (specifically targeting health plans/payers), with behavioral health experience preferred.
• Deep understanding of value-based care models, healthcare reimbursement, and the behavioral health landscape.
• A highly analytical and insights-driven mindset; comfortable diving into complex clinical and operational data to extract compelling commercial narratives.
• Demonstrated success translating complex, technical, or clinical concepts into clear, high-impact marketing collateral and presentations.
• Extensive experience developing integrated marketing strategies that drive measurable business growth across diverse audiences and channels, with deep expertise spanning Product Marketing, Brand, Lifecycle, and Marketing Operations.
• Demonstrated success partnering with executive leadership on growth strategy.
• Experience building, scaling and leading high-performing marketing organizations through periods of rapid growth and change.
• Excellent executive communication and cross-functional leadership skills.
• A collaborative leadership style and passion for developing teams.

Benefits

• Equity in a high-growth start-up
• Paid time off, including nine paid holidays and an additional Winter Office Closure from Christmas Day (Observed) through New Year's Day
• Comprehensive medical, dental, and vision coverage
• 401(k) Retirement savings options
• One-time $200 Work from Home reimbursement
• Annual $1,000 Productivity & Wellness Stipend to support your personal and professional goals
• Annual $500 subsidized company contribution to your healthcare FSA or HSA
• Paid parental leave