Responsibilities

• Lead the execution and evolution of adMarketplace's brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape.
• Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen adMarketplace's brand, increase market visibility, and drive measurable business outcomes.
• Ensure a consistent and differentiated brand experience across all market-facing touchpoints, including digital properties, communications, events, partner ecosystems, and the company website.
• Partner with the Growth Activation, Sales, Advertiser Success, Supply, and Product teams to develop and execute integrated marketing programs that strengthen awareness, engagement, and commercial outcomes.
• Oversee integrated marketing activations across content, social media, email marketing, webinars, digital campaigns, partner marketing, and field events, partnering with the Growth Activation team on demand generation and ABM initiatives.
• Monitor marketing performance across campaign effectiveness, audience engagement, digital performance, brand awareness, marketing ROI, and campaign analytics, partnering with Growth Activation on pipeline measurement and attribution.
• Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, customer adoption, and commercial success.
• Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events.
• Build strong relationships across agencies, publishers, customers, strategic partners, and industry influencers to strengthen adMarketplace's market presence.
• Own the company's content strategy across thought leadership, executive communications, social media, editorial content, customer storytelling, webinars, and sales enablement.

Requirements

• 8–12 years of progressive B2B marketing experience, including 3+ years leading high-performing marketing teams.
• Experience leading integrated marketing organizations within adtech, digital media, search, commerce media, AI-powered technology, SaaS, or other B2B technology companies.
• Demonstrated success driving brand awareness, thought leadership, integrated marketing campaigns, and customer engagement within B2B organizations.
• Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives.
• Exceptional storytelling, communication, and presentation skills, with the ability to influence clients, partners, executives, and cross-functional stakeholders.
• Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, campaign analytics, and ROI analysis to inform decision-making.
• Experience leading and developing high-performing marketing teams while managing agency partners, budgets, and cross-functional initiatives.
• Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives.

Benefits

• We know you’ve come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it’s a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance.