Responsibilities

• Own the North American marketing strategy — from brand awareness through to pipeline generation and customer expansion. You'll set the direction, building what works in North America, at times from scratch, at other times making full use of messaging and assets that are moving the needle in other markets. There’s no ego, you’re solving for what works.
• Drive the Access Hospitality story in the US market — Paytronix is the starting point, not the ceiling. You'll work closely with the UK leadership team to understand the full breadth of the Access portfolio and bring those capabilities to North American hospitality operators in a way that's compelling, credible, and commercially focused.
• Build an AI-first marketing engine — not as a talking point, but as an operating principle. You'll lead by example, leveraging AI tools across content, campaign execution, insights, and personalisation to do more with less and move faster than the competition. You'll also be a confident, articulate advocate for Access's AI story in the market.
• Partner with Sales on pipeline — ABM, demand generation, and a GTM approach that's tightly integrated with the commercial team. You understand that marketing's job is to create and accelerate revenue, and you measure yourself accordingly.
• Lead and develop a lean, high-performing team — you'll manage and grow a focused North American marketing function. You'll coach and develop your direct reports while being willing to roll your sleeves up alongside them.
• Influence the global marketing agenda — as a senior leader you'll have a voice in the broader Access Hospitality marketing direction, contributing your market knowledge and commercial instincts to shape strategy beyond North America.
• Sit at the North American Leadership table —you'll partner with the full leadership team to realize cross-functional opportunities and be a credible spokesperson on marketing-related topics to external audiences.

Requirements

• Currently operating at Director level in a B2B SaaS or technology business — you've already demonstrated you can set strategy, not just execute it
• Track record of building demand in a complex, multi-product or multi-brand environment
• Hands-on experience across the full marketing mix: content, digital, events, ABM, product marketing
• Experience in hospitality technology, F&B, or adjacent verticals is a strong advantage
• You use AI tools habitually and creatively — in your own workflow and in how you run campaigns
• Comfortable with modern martech stacks (CRM, MAP, intent data, analytics) and capable of operating them intelligently rather than just overseeing them
• You can speak authentically about AI's role in hospitality and what it means for operators
• A builder's mentality — you're energized by creating things that don't exist yet
• High output, low ego — you don't need a big team to feel successful; you need impact
• Strong commercial instincts — you understand P&L, deal economics, and how marketing connects to revenue

Preferred

• Experience leading marketing in a fast-paced, high-ambition environment
• Experience with AI-driven marketing campaigns