Responsibilities

• Build and execute the USCAN growth strategy for the Oncology portfolio.
• Develop annual marketing strategy and execute marketing plans in partnership with marketing colleagues and product managers.
• Deliver the Integrated Marketing Plan including campaigns, events, and demand generation.
• Drive leads using customer-focused content and channel plans that leverage SEM, email, social, inside sales, events and more.
• Understand customers’ staff, patient and clinical needs to identify outcomes GE HealthCare can deliver and then create related marketing campaigns.
• Update and customize developed marketing materials for the USCAN oncology customer audience, including content development relevant to decision makers that may be exclusive to the USCAN region.
• Collaboratively develop, design and execute highly impactful global and regional trade show experiences.
• Partner with commercial teams on strategic initiatives and targeted plays.
• Establish and Track KPIs; optimize with a lean, outcomes‑based mindset.
• Train commercial teams on Oncology value propositions, competitive insights, and messaging.

Requirements

• Bachelor’s degree in Marketing, Engineering, Science, Business, Healthcare, or related field.
• Experience leading and executing positioning and digital marketing plans that drive measurable customer and business benefits.
• Experience developing strong customer-centric value propositions and content.
• Excellent interpersonal and oral and written communications skills.

Preferred

• 7+ years’ experience in marketing, sales or product management of healthcare or technology solutions.
• Residence near GEHC headquarters (Milwaukee or Chicago) would be preferred.
• Advanced degree (MBA or equivalent) in Marketing or a related field.
• Strong oral and written communication skills. Strong interpersonal and leadership skills. Demonstrated ability to analyze and resolve problems. Demonstrated ability to lead programs / projects. Ability to document, plan, market, and execute programs. Established project management skills.
• Proven success operating in complex, fast‑moving, and highly dynamic environments.
• Meaningful exposure to the broader imaging technology and/or nuclear medicine medtech segments.
• Strong expertise in market insights, customer understanding, portfolio commercialization, and brand development.
• Demonstrated innovation in healthcare portfolio marketing—able to co‑create new ideas collaboratively and turn them into high‑impact execution.
• We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership –always with unyielding integrity.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.