Responsibilities

• Brand governance: shape umbrella strategy and ensure consistency across Wonderland, Inspiration Island, Camp, MAC, and Institute.
• Brand architecture: maintain consistency, differentiate entity offerings, and anchor storytelling in our mission of accessibility and inclusion.
• Champion brand values—Empower, Include, Educate, Innovate—across messaging and visual identity.
• Develop and implement integrated marketing plans—acquisition, retention, fundraising, sponsorships—aligned with organizational growth and mission goals.
• Lead campaigns (digital, out-of-home, PR, influencer), leveraging data insights to optimize performance and ROI.
• Promote key initiatives across entities: season passes, community events, MAC services, Inclusion Institute programming.
• Collaborate with Social Media and Marketing Managers to drive all digital channels, including web, social, email, SEO/SEM, and online advertising.
• Leverage analytics and user insights to refine targeting, messaging, and conversion across audiences.
• Leverage Morgan’s on-site production facilities to produce compelling video, digital, and visual content that supports strategic campaigns and enhances brand storytelling.
• Integrate content creation into all aspects of marketing, fundraising, and community engagement.

Requirements

• Bachelor’s degree required; specific degree in Marketing, Communications, Public Relations, Journalism, and/or Advertising preferred. Master’s degree a plus.
• Approximately 10+ years of marketing experience, including a min. of 3 years’ experience in a management/leadership role.
• Demonstrated experience leading a marketing team, developing marketing programs, overseeing brand strategy, and creating deliverables in a goal-oriented setting.
• Excellent communication, leadership, and problem-solving skills.
• Passion for inclusion and serving those with special needs.

Benefits

• Health and wellness benefits – health/dental/vision insurance, prescription drug discounts, employee assistance programs and wellness programs. Morgan’s pays 100% of employee only coverage for Medical Plan 1, Dental, Vision and Basic Life.
• Financial and retirement benefits - include 401(k) plans, profit-sharing plans and financial planning assistance, and matching contributions.
• Time-off and leave benefits – Up to 4 Weeks of PTO accrual with ability to roll over up to 40 hours to the next calendar year. 11 holidays per year with up to 4 weeks of paid parental leave.
• Discounts for employees - Complimentary Family & Friends Season Passes. Discounted single-day tickets after comp ticket bank exhausted, in-park food, beverage, and merchandise, and birthday, cabana, and facility rentals.
• Life Insurance & AD&D - $50K Basic Life/AD&D insurance policy at no cost to you.
• Disability Insurance - Short-term & Long-term disability coverage is available
• Onsite Communicare - Our Communicare partnership offers a $0 copay waiver, priority scheduling/appointments, prescription discounts and home/work delivery. $0 Copay for Telehealth Nurseline available (24/7).