Responsibilities

• Lead Strategic Growth: Develop and execute marketing strategies that align with our goal of achieving 10-12% annual revenue growth, including 30-50% non-audit revenue within the next five years.
• Architect our Digital Presence: Deeply engage in digital marketing campaigns to build brand awareness and fill the pipeline through sophisticated, data-driven interactions.
• Champion Innovation & AI: Automate "low-hanging fruit" tasks to allow the team to focus on high-value, personalized marketing activities.
• Collaborate with Sales & BD: Partner closely with the Director of Business Development to ensure a seamless process in tracking and transitioning Marketing Qualified Leads (MQLs) to Sales Qualified Leads (SQLs).
• Optimize MarTech & RevOps: Work with the Salesforce administration team to maximize our use of Sales Cloud and Marketing Cloud Account Engagement for better reporting and automation.
• Package New Services: Along with industry and service leaders, lead the packaging of new and existing consulting services to ensure they are market-ready and competitively priced.
• Manage Agency & Internal Teams: Provide hands-on project management for campaigns, ensuring both internal staff and our external marketing agency deliver high-quality, on-brand content, website management, social media strategy, etc..
• Advance the UVP: Translate our technical sophistication into a defensible "Why us?" for the insurance and nonprofit sectors, helping us stand out.
• Manage the Budget: Prepare and monitor the annual marketing budget, ensuring a high Return on Investment (ROI) for all strategic initiatives.

Requirements

• Minimum of twelve (12) years of progressive experience in marketing, with a significant portion in a management or leadership role.
• Proven track record in Digital Marketing: Deep experience in demand generation, brand building, and navigating the digital-first buyer's journey.
• Executive Presence: Exceptional written and oral communication skills with the ability to interact with and influence the firm's highest leadership levels.
• Hands-on Leadership Style: Willingness to "get into the weeds" of campaign management while simultaneously setting high-level strategy.
• Tech-Forward Mindset: Strong experience with marketing automation and a critical focus on change management.
• Integrity: An unwavering commitment to leading with integrity and representing the firm's core values.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Location/Travel: This role may be located near any of Johnson Lambert’s eight offices or as a remote-optional role. Ability to travel approximately 10% for trade shows, events, and team meetings is required.

Preferred

• Professional Services Experience: Previous experience within a CPA, legal, or consulting firm.
• AI Proficiency: Experience integrating Artificial Intelligence into marketing workflows and content strategies.
• Salesforce Experience: Familiarity with the Salesforce ecosystem (i.e., Sales Cloud/Marketing Cloud Account Engagement).