Senior Director, Marketing - Creative

Cary, NC (Unknown)

Salary Not AvailableSenior Level8+ years exp

Posted 4 months ago

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Job Summary

Drive SAS’s creative vision with an in-house, cross-functional team to deliver brand-aligned, performance-driven storytelling across campaigns, product marketing, and events.

  • Must-have: 18+ years in Marketing/Creative in tech with 8+ years of people leadership.
  • Standout: Experience leading a modern, multidisciplinary in-house creative organization and cross-functional partners.

Job Description

Responsibilities

  • Define and champion the creative vision for SAS, aligned to brand strategy, business priorities, and customer needs.
  • Translate complex technology, AI, analytics, and data-driven stories into compelling, human-centered creative narratives
  • Ensure brand consistency, quality, and creative excellence across all touchpoints, including digital, campaigns, product marketing, thought leadership, video, and events
  • Lead concept development for major integrated campaigns and high-visibility initiatives, setting the creative bar for the organization.
  • Lead, mentor, and inspire a modern, high-performing multidisciplinary in-house creative organization, including designers, writers, UX professionals, and video and corporate show producers.
  • Develop an effective multi-workforce working environment that ties together in-house teams, offshore teams, contractors, freelancers, and agencies. skills, tools, and internal trust to accelerate influence and alignment.
  • Champion and communicate the value and impact of creativity to executive stakeholders.
  • Study and communicate the principles and practices behind creative effectiveness.
  • Partner closely with marketing strategy, product marketing, communications, web, and Go-To-Market marketing teams to ensure creative work is strategically grounded and performance-driven
  • Balance creative ambition with practical execution, timelines, and budgets

Requirements

  • Bachelor's Degree, preferably in Business, Marketing, Design, or other related field.
  • Minimum 18 years of experience in Marketing, Content, Creative, Design or related function in the technology industry, and at least 8 years of management experience.
  • Proven success leading cross-functional creative teams in a fast-paced, matrixed environment.
  • Deep understanding of brand, design and creative strategy, digital marketing, customer experience principles, and best practices.
  • Able to show a strong portfolio that demonstrates strategic thinking and creative excellence across multiple platforms.
  • Exceptional leadership, communication, and collaboration skills.
  • Equivalent combination of related education, training and experience may be considered in place of the above qualifications.

Preferred

  • Courage – Proactively confronting difficult issues; making valiant choices and taking bold action in the face of opposition or fear.
  • Creating a Culture of Trust – Fostering a work environment that encourages people to act with integrity and treat each other and their ideas with respect; creating and protecting a high-trust environment by setting an example, advocating for others in the face of challenges, removing barriers to trust, and rewarding others for demonstrating behaviors that cultivate trust. Provides feedback both reinforcing and constructive regarding the behaviors of his/her managers.
  • Delegation and Empowerment – Identifying and leveraging opportunities to accelerate results and build capability by assigning tasks and decision-making responsibilities to individuals or teams with clear boundaries, expectations, support, and follow-up.
  • Knowledge of marketing and sales techniques, channels, business partner relationship development strategies, and/or knowledge of a specific industry, market, technology, or business initiative related to area of assignment.
  • Strong written, oral, and interpersonal communication skills.
  • Public speaking experience.

Benefits

  • Highlights include...
  • Comprehensive medical, prescription, dental and vision plans
  • Medical plan options include:
  • PPO with low annual deductible and copays
  • HDHP combined with a health savings account with a contribution from SAS (no access to on-site health care center)
  • Onsite Health Care Center (HQ) that’s free to employees and family members enrolled in the PPO plan. There’s a pharmacy too! Not local to HQ? The pharmacy will ship prescriptions for no additional charge!
  • An industry-leading 401k plan
  • Tuition Assistance Program and programs and resources to support your development
  • Generous time away including vacation time, a variety of paid holidays, and our much-loved U.S. Winter Wellness Break between December 25 and January 1
  • Volunteer Time Off, parental leave and unlimited paid sick days
  • Generous childcare benefits for all full-time employees
SAS logo

SAS

4.0 Glassdoor

SAS is a global leader in data and AI. With SAS software and industry-specific solutions, organizations transform data into trusted decisions. SAS gives you THE POWER TO KNOW®.

Founded in 1976
Cary, North Carolina, USA
18K employees (1,249 in marketing)
77% recommend to a friend
86% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$58.8K
Traffic Source Mix
Search
45.3%
Direct
43.2%
Referral
7.2%
Social
0.9%
Paid
3.2%

Headcount Trend

Current headcount: ~18.1K

Marketing Team

Marketing Team Size
1,008 (6% of company)
Median Career Experience
18 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 3 years ago

Funding History

  • Nov 2022
    Grant • $1M
  • Nov 2020
    Grant

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