Responsibilities

• Develop and own the enterprise-wide marketing strategy across all entities under the USL Dallas umbrella, ensuring alignment with organizational and revenue goals.
• Translate the CMO's vision into an actionable strategic plan, then lead execution from concept through measurable results.
• Serve as a key strategic advisor to the CMO, providing regular reporting and insight on marketing performance, market trends, and growth opportunities.
• Build, mentor, and manage a marketing team, setting clear goals and fostering a high-performance, collaborative culture.
• Own budget planning, forecasting, and management for the marketing function across all entities.
• Drive strategies that directly support ticket sales as the organization's primary revenue driver, in close partnership with ticket sales and revenue teams.
• Track and report on marketing ROI, campaign performance, and revenue impact against budget.
• Provide marketing oversight and strategic guidance across Atlético Dallas, Dallas Trinity FC, Atlético Dallas Youth, the Academy program and restaurant/retail properties (The Den at Expo Park).
• Ensure brand consistency and coordinated go-to-market execution across all entities, while allowing each brand its own identity within the family of clubs.
• Partner cross-functionally with ticket sales, community relations, communications/PR, digital, content and creative teams to deliver integrated campaigns.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience).
• Minimum 7+ years of progressive marketing experience, including multiple years in a senior leadership role managing a marketing team.
• Proven track record in a ticket-sales-driven business — specifically professional, collegiate, or major sports/entertainment — with a resume that clearly demonstrates this experience.
• Demonstrated experience owning a marketing budget, including planning, forecasting, and reporting on spend against results.
• Demonstrated experience both setting marketing strategy and personally leading its execution — this is a strategic and hands-on role.
• Strong track record of cross-functional leadership, particularly partnering with ticket sales/revenue teams.
• Excellent communication and executive presentation skills, with experience reporting to senior leadership.

Preferred

• Experience marketing multiple brands or business units under one organizational umbrella.
• Experience with a club, franchise, or program in a launch, rebrand, or new-market phase.
• Familiarity with soccer/football and the North American soccer landscape (USL, MLS, or similar).
• Experience with marketing and CRM platforms relevant to ticketing and fan data (e.g., Klaviyo, HubSpot, ticketing platforms).

Benefits

• Medical, dental, and vision coverage options
• Paid time off, paid holidays, 2 floating holidays
• Company paid basic life insurance, voluntary life insurance
• Flexible spending & health savings account options, and wellness offerings
• Full-time benefits package to be discussed during the interview process.