Own and orchestrate a multi-function marketing and communications operation with P&L accountability, driving integrated campaigns across digital, traditional, and earned media while aligning with events, membership, and sales.

• Lead, develop, and inspire a team across Marketing Communications, Creative Services, and Public Relations
• Establish clear performance standards with regular coaching to build a high-accountability, high-creativity culture
• Manage hiring, onboarding, professional development, and succession across three functions
• Foster cross-departmental collaboration and serve as a key liaison to organizational leadership
• Develop and execute an annual integrated marketing and communications strategy aligned to goals and audience priorities
• Lead campaign planning across paid, earned, owned, and shared channels with clear KPIs and ROI accountability
• Oversee media planning and buying strategy for cost-effective reach and frequency across channels
• Align Marketing Communications with Events, Membership, Sales, and Experience teams for consistent messaging at guest touchpoints
• Lead agency reviews, RFPs, scoping, contracting, and ongoing performance management
• Ensure agency output reflects priorities and brand standards while delivering measurable business outcomes

• 10+ years in marketing and communications with at least 5 in senior leadership guiding multi-function teams
• Proven track record leading integrated campaigns across digital, traditional, and earned media
• Experience managing external agency relationships across advertising, PR, and digital disciplines
• Demonstrated success managing large budgets ($3M+) with full P&L accountability
• Strong media buying and planning background including digital performance media, programmatic, and traditional channels
• Experience in public relations, crisis communications, and media relations at organizational or brand level
• Proficiency with modern platforms (e.g., Salesforce/HubSpot, Google Analytics, Meta/Google Ads, marketing automation, CMS, Blackbaud)
• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• Master's degree or MBA preferred
• Experience in mission-driven, consumer-facing, or cultural institution environments
• Experience in a matrixed or enterprise organization with cross-functional stakeholders
• Agency-side background in addition to in-house leadership experience

• Experience in a mission-driven, consumer-facing, or cultural institution environment (zoo, museum, tourism, attractions, hospitality, or similar)
• Familiarity with AI-assisted marketing tools, content generation platforms, or advanced analytics applications
• Experience working in a matrixed or enterprise organization with cross-functional stakeholders
• Background in membership, ticketing, or revenue-generating marketing programs
• Agency-side background in addition to in-house leadership experience