Responsibilities

• Develop and implement marketing and communication strategies tailored to the Northeast market, including audience targeting, key messaging, and channel selection.
• Ensure consistent application and evolution of the company’s brand identity across all materials and communications.
• Plan, execute, and measure multi-channel marketing campaigns (digital advertising, social media, email, events, PR) to drive customer acquisition, engagement, and retention.
• Oversee digital marketing including website location-page management, SEO, SEM, social media, and online advertising, staying current with industry trends and technologies.
• Develop and manage a content strategy delivering compelling, relevant content across blogs, articles, videos, whitepapers, and other formats to engage target audiences.
• Lead the creation and delivery of standard and customized communications for clients and prospects, continuously improving processes and content to support growth.
• Conduct market and competitive research to identify trends and opportunities; use data analytics to evaluate marketing effectiveness and inform decisions.
• Recruit, mentor, and develop a high-performing marketing team, foster innovation, collaboration, and professional growth.
• Manage the marketing budget to optimize resource allocation and ROI, monitor, and report on key performance indicators.
• Collaborate with internal stakeholders (senior executives, sales, product management) and external partners (agencies, vendors) to align marketing efforts with business goals.