Responsibilities

• Demand Generation Strategy and Execution
• - Own end-to-end demand generation strategy for nebulaONE® across higher education and secondary verticals, including potential for expansion into state and local government and other highly regulated, public-sector verticals.
• - Develop the annual demand generation plan, mapping channels, campaigns, content, events, and budget to pipeline goals.
• - Build and optimize a full-funnel campaign motion from awareness through conversion, tied to the ICP, buying committee framework, buying stage, and approved messaging.
• - Drive channel strategy across LinkedIn, sponsored webinars, publisher partnerships, email, content syndication, intent data, and events.
• - Own campaign launch readiness, UTM compliance, HubSpot campaign setup, routing, attribution, and reporting.
• - Build the account-based marketing motion for target accounts in close partnership with Sales.
• - Oversee events to ensure every conference, webinar, sponsored session, and executive dinner has a clear pipeline strategy before, during, and after the event.
• - Partner with the VP of Marketing in overseeing website strategy, experience and conversion rate optimization.
• Pipeline Ownership and Revenue Alignment

Requirements

• 7–10 years of B2B marketing experience, including at least 4 years in demand generation leadership within SaaS, enterprise technology, or a comparable complex B2B environment.
• Demonstrated ownership of full-funnel demand generation, from ICP-aligned targeting and channel activation through MQA qualification, pipeline reporting, and revenue contribution.
• Proven experience holding a pipeline number and credibly reporting marketing’s contribution to revenue to Sales, the CRO, executive leadership, and board-level stakeholders.
• Strong HubSpot proficiency, including campaign attribution, account-level engagement, MQA designation, scoring, routing, and pipeline reporting.
• Experience managing and developing demand generation teams, including hiring, coaching, goal setting, and performance accountability.
• Strong analytical ability and comfort using campaign, funnel, and pipeline data to make prioritization and optimization decisions.
• Strong executive communication skills, including the ability to present performance, strategy, risks, and recommendations clearly.

Preferred

• Experience marketing to higher education and/or other regulated institutional buyers.
• Experience with account-based marketing, including target account lists, buying committee engagement, account scoring, and multi-stakeholder campaign design.
• Familiarity with the Microsoft partner ecosystem, including co-sell, Marketplace, partner programs, or Microsoft-aligned go-to-market motions.
• Experience building demand generation at a company in a transitional stage.
• Familiarity with AI governance, shadow AI, responsible AI adoption, or the higher education AI conversation.

Benefits

• The Essentials
• - Medical, dental, life, and short-term disability insurance covered at 100% of the premium for employees and 50% for dependents
• - Paid parental leave, including adoption and foster care placement
• - PTO that grows with you — starting at 15 days, scaling to 20, then 25, plus incentive opportunities to earn even more
• - 9 company holidays + 2 floating holidays to use however you need them
• - 401K savings plan and education reimbursement to invest in your future
• The Perks
• - Friday lunch on us — every week, no exceptions
• - Personalized professional growth plan – an ongoing opportunity to map your own path, stay challenged, and grow with guidance and support from your manager
• - 24/7 access to a modern gym with Tonal and Peloton