Responsibilities

• Build 5-year, growth oriented, integrated multichannel marketing strategies across multiple touchpoints and channels.
• Build and execute associated annual marketing plans, inclusive of critical connection to line-of-business (LoB) and sales teams to deliver growth & financial commitments.
• Lead marketing team and agency partners to successfully execute annual plans, including creative and content, omnichannel media – spanning linear DRTV, CTV, digital and social media, search, radio, out-of-home – web, SEO, and direct mail.
• Partner with Marketing Operations & Analytics to advance critical capabilities in DRTV for certain marketing products, precision marketing and data analytics to improve ROI and program effectiveness and enable ROI driven investment decisions and scenario planning.
• Ensure relevance to target audiences, with in-language, in-culture content and media.
• Set and optimize BME investment to ensure effective and efficient allocation across all investment priorities.
• Lead day-to-day partnership with key agency partners, including creative, media, and SEO.
• Support development of agency scopes-of-work and budgets.
• Create a digital-first marketing team & culture that is consumer & market obsessed; data focused, continuously shortening cycle time from data to insights to actions; and, forward looking, with a bias for action to early adopt new capabilities and technologies.
• Create a culture of learning, performance, inclusion, health and giving back to the community.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Marketing or related field.
• 10+ years of experience in marketing within a regulated industry required.
• Health care industry experience in group benefit administration strongly preferred.
• Proven track record in organization and talent management including experience in successfully leading change and demonstrated strength in talent leadership.
• Demonstrated success in partnering with, and influencing, key internal and external stakeholders within a complex business environment.

Preferred

• Master’s degree preferred

Benefits

• Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules.