Responsibilities

• Owns the development, execution, and optimization of the US & Canada B2B marketing plan, including objectives, strategies, messaging, channel mix, and activation calendar.
• Sets and maintains the B2B portfolio messaging strategy and voice, ensuring consistent pull-through across all B2B customer touchpoints.
• Oversees execution of B2B marketing programs across paid, owned, earned, digital, direct, experiential, and field-enabled channels; ensures clear briefs, prioritization, and operational discipline to deliver on business outcomes.
• Directs the B2B innovation and learning agenda across the portfolio and CRN, leveraging test-and-learn pilots and scaling successful programs systemwide.
• Serves as the senior B2B marketing stakeholder for Sales, Brand, Digital, Distribution, and Global Marketing teams; leads cross-discipline collaboration across Paid Media, Creative & Content, Brand Marketing, and field teams.
• Partners with Analytics and Finance to define, track, and report performance metrics (e.g., RFP generation, revenue, profit contribution, awareness and perception, and digital performance) and to drive continuous optimization.
• Maintains accountability for delivering measurable business outcomes and optimizing investment effectiveness; establishes governance, prioritization, and decision frameworks for B2B marketing performance management.
• Acts as the primary B2B marketing partner to US & Canada Sales leadership, ensuring marketing directly enables sales priorities across group, meetings, intermediary, and business transient segments.
• Translates sales needs into actionable marketing strategies, tools, and programs; provides scalable frameworks, guidance, and enablement resources for field and regional teams.
• Owns the B2B marketing strategy for the Marriott Bonvoy Convention & Resort Network (CRN) and ensures alignment to enterprise B2B priorities.

Requirements

• Bachelor’s degree from an accredited college or university in Marketing, Business, or a related field.
• 12+ years of progressive experience in B2B marketing, demand generation, or sales-enabled marketing, demonstrating enterprise-scale strategy development, integrated execution leadership, and a track record of measurable business impact.

Preferred

• MBA or advanced degree.
• Experience in hospitality, travel, or services-based industries.
• Experience supporting group, meetings, and intermediary-driven business models.
• Demonstrated experience leading enterprise-scale marketing strategy and execution in a complex, matrixed organization, with strong executive presence and the ability to influence senior stakeholders.
• Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.
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• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• Marriott HQ is committed to a hybrid work environment that enables associates to Be connected. Headquarters-based positions are considered hybrid, for candidates within a commuting distance to Bethesda, MD; candidates outside of commuting distance to Bethesda, MD will be considered for Remote positions.