ENFOS, Inc.

Senior Director of Marketing 2026

Chicago, IL (Hybrid)

$185K/yr – $225K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Drive enterprise demand gen for ENFOS in environmental obligation management, leading category narratives and ABM programs for Fortune 500 buyers.

  • Own end-to-end ABM demand gen for Fortune 500 industrial accounts, from messaging to pipeline.
  • 7+ years in B2B marketing with enterprise SaaS and long-cycle pipeline.
  • Category design, ROI modeling, and AI-augmented workflows as standout strengths.

Job Description

Responsibilities

  • Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
  • Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey
  • Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
  • Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
  • Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
  • Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time
  • Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
  • Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives
  • Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders
  • Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy
  • Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use
  • Develop sales enablement for complex, multi-stakeholder enterprise conversations
  • Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue
  • Define the funnel, establish baseline metrics, model conversion rates across stages, and build the reporting infrastructure that makes performance visible and improvable
  • Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure
  • Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team
  • Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership

Requirements

  • 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
  • Demonstrated experience building a marketing function or demand generation program from the ground up
  • Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
  • Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
  • Fluency with AI tools as a force multiplier, not a novelty
  • Experience defining and executing ABM programs

Preferred

  • Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
  • Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
  • Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
  • Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
  • Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks