Responsibilities

• Build and Run the Demand Engine
• Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities
• Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects
• Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts
• Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy
• Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up
• Own funnel conversion rates, pipeline velocity, and CAC; tracked and improved
• Operate in genuine alignment with the sales team where win rates and pipeline velocity are shared success metrics
• Define and drive the Environmental Obligation Management category narrative externally
• Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders

Requirements

• 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
• Demonstrated experience building a marketing function or demand generation program from the ground up
• Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
• Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
• Fluency with AI tools as a force multiplier, not a novelty
• Experience defining and executing ABM programs

Preferred

• Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
• Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
• Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
• Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
• Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks

Benefits

• Stock options granted at time of hire and periodically based on performance
• Comprehensive Benefits Package
• Salary range in the US: $185,000 - $225,000 with opportunity for discretionary bonus paid annually