Senior Director, Luxury Marketing at Marriott International | Bethesda, MD | $146K/yr – $209K/yr

Marriott International

Senior Director, Luxury Marketing

Bethesda, MD (Remote)

$146K/yr – $209K/yrSenior Level6+ years expFull time

Posted 3 months ago

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Job Summary

Lead luxury marketing for US/Canada hotels, aligning area and brand initiatives to drive revenue while coordinating with Brand Leaders and Field Marketing.

Must-have: 6+ years in luxury marketing with brand governance and revenue impact.
Standout: Cross-property leadership with analytics dashboards and ROI optimization.
Oversees pull-through of corporate and brand initiatives to hotel level

Job Description

Responsibilities

Lead Marketing Strategy and Implementation for the US/Canada Area Assigned.
Contributes to marketing strategies that will allow the organization to deliver on their value proposition to drive incremental, profitable revenue to individual properties through activating area and global strategies at the hotel level and leveraging cutting edge marketing technologies and trends.
Monitors the overall effectiveness of the marketing channels and ensure delivery of marketing plans that meet the business targets of the hotels.
Reviews Luxury MxM hotel marketing plans and budgets to help optimize.
Collaborates with other Area Director of Marketing and Luxury Brand leaders within Field Marketing to aide in best practice sharing and maintain consistency in marketing delivery to Luxury hotels and its consumers; uses collaboration and communication tools available.
Serves as a brand guardian for assigned Luxury brands and maintains strong communication with brand teams.
Aligns priorities to grow leisure, group, and business transient segments.
Assists hotels in achieving both short- and long-term group booking pace goals.
Targets the appropriate source markets for a given geography, brand preference or hotel segment.
Oversees integrated, brand-appropriate “pull through” of corporate and brand marketing, digital strategies, programs, processes, and initiatives for the benefit of individual hotels.
Leverages analytics and monitor dashboards in order to optimize ROI across channels. Analyzes, reports, and tracks global site performance and e-marketing activities. Reviews ad hoc SWOT requests, as well as proactively identify key needs and opportunities.
Verifies pull through of new marketing & digital programs/products/services to verify successful, integrated and brand appropriate local implementation.
Verifies strategies meet the marketing needs of all the Luxury brands for the supported markets and pulls through new marketing programs/products/services to confirm successful, brand appropriate local implementation.
Partners with the PR discipline to leverage major events for the enhancement of the hotel, brand, and portfolio image.
Provides guidance to on-property Directors of Sales & Marketing and/or General Managers on marketing and digital initiatives – as applicable – while infusing emphasis on luxury trends and key topics that impact target customers.
Works closely with Brand Leaders to verify pull through of Luxury tactics as applicable.
Completes relevant brand training and develops a thorough understanding of the Luxury lodging business (e.g., hotel operation, industry drivers, challenges, competitors, Marriotts’s position in the global marketplace) and cutting edge marketing trends that unveil growth opportunities.
Provides marketing expertise to support key hotels, pipeline hotels and new acquisitions.
Provides leadership role for the vetting and management of the company’s external vendors.
Creates guidelines for budget recommendations based on hotel type and business needs.

Requirements

4-year degree from an accredited university in Business Administration, marketing or related field required.
6 years of relevant professional experience in marketing or related function, demonstrating progressive career growth and pattern of exceptional performance.

Preferred

Broad marketing & digital leadership experience in multiple environments preferred
Prior experience working with Luxury brands preferred along with understanding of Luxury consumers and how to reach that market, from both a messaging and targeting standpoint.
Understands Luxury-specific tools, vendors, partners, and channels knowledge of how to leverage on behalf of hotels.

Benefits

All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.

Marriott International

4.0 Glassdoor

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of approximately 9,000 properties across more than 30 leading brands in 141 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains. Please find more information about Marriott International’s job application process and approved email address domains here: http://www.careers.marriott.com/tips-for-applying/

Founded in 1987

Bethesda, MD, US

204K employees (2,658 in marketing)

www.marriott.com

77% recommend to a friend

86% CEO approval