Responsibilities

• Lead and evolve HelloFresh’s global influencer marketing strategy, setting best practices and scaling successful models across all markets.
• Own a pipeline of central projects across automation, paid content amplification, onboarding of nano and micro influencers, data enrichment and AI.
• Own and grow our global creator programs, from ambassador communities to paid partnerships, co-branded campaigns and content utilisation across paid and organic channels.
• Drive performance by integrating influencer content into the full marketing funnel—including amplification, darkposting, and partnership ads.
• Partner with local and central teams to guide execution, optimize budget allocation, and track performance across channels and countries.
• Develop global frameworks, tooling, and playbooks to streamline operations, reduce inefficiencies, and scale with consistency.
• Negotiate global partnerships, lead agency relationships, and foster a diverse, high-performing creator ecosystem.
• Monitor trends, platforms, and creator innovations to keep HelloFresh at the forefront of the creator economy.
• Be the face of the channel for our local and central senior leaders and advocate for it in performance reviews, budgeting sessions and leadership meetings.

Requirements

• 7+ years of experience in influencer marketing, with proven success in a global or multi-market leadership role.
• Deep understanding of the creator landscape across platforms like Instagram, TikTok, YouTube, and Twitch.
• Strong track record of performance-oriented influencer campaigns and experience integrating creators into paid media strategies.
• Experience managing international teams or stakeholders and scaling marketing programs across diverse regions.
• Exceptional communication and stakeholder management skills, with the ability to align central and local priorities, and provide easy-to-digest information for central and local leaders.
• A data-driven mindset: you’re comfortable working with performance metrics, budget reports, and media effectiveness analyses.
• Fluent in English; additional languages are a plus.

Preferred

• additional languages are a plus.

Benefits

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain