Responsibilities

• Own the Calci brand strategy end-to-end — positioning, messaging architecture, segmentation, and go-to-market sequencing — alignment from pre-NDA through Year 1+ commercialization
• Lead all brand planning milestones, including annual brand plan, launch readiness assessments, and BOD-level commercial reporting
• Serve as the senior commercial voice on the Calci Product Team, embedding market realities into cross-functional planning across Medical Affairs, Regulatory, Market Access, and Patient Advocacy
• Build and maintain a dynamic competitive intelligence function, monitoring the ADH1 and broader hypoparathyroidism landscape and translating findings into strategic decisions
• Partner with Value & Access to shape the payer value proposition and ensure access strategies are integrated into brand planning from day one
• Directly lead and develop a team of 4, including: Director, HCP Marketing; Director, Patient Marketing; and two KOL Engagement Leads
• Foster a culture of intellectual rigor, creative ambition, and patient-first accountability across the marketing team
• Act as the connector between team workstreams, ensuring HCP, patient, and KOL strategies are mutually reinforcing and aligned under one brand narrative
• Develop the next generation of commercial talent within the team through active mentorship, stretch assignments, and transparent performance management
• Oversee the development of a field-ready HCP promotional platform — including clinical messaging, EAM enablement tools, and channel strategy