Responsibilities

• Lead the development and execution of the US HCP marketing strategy for barzolvolimab in preparation for product launch
• Define the end-to-end HCP journey, including identification of unmet needs, key behavioral drivers, moments that matter, and access implications
• Establish HCP positioning and messaging
• Develop and implement HCP engagement and activation strategies, with a strong focus on in person promotion and omnichannel execution
• Establish Marketing Excellence capabilities within organization
• Manage medical congress planning and execution
• Manage annual brand planning processes
• Build and lead HCP marketing team
• Collaborate cross-functionally with Patient Marketing, Insights & Analytics, Sales, Medical Affairs, Market Access, Legal, Regulatory, and Patient Services teams to ensure aligned execution
• Manage the HCP marketing budget, including agency and media, and ROI assessment

Requirements

• Bachelor’s degree required; advanced degree preferred
• 10+ years pharmaceutical experience with 6+ years of HCP marketing experience required
• Prior team leadership required
• Prior sales experience preferred
• Prior product launch experience required
• Demonstrated experience and understanding of Large Group Practice, Key Account and GPO Strategy and execution
• HCP marketing experience in Allergy, Immunology and Dermatology preferred
• Prior experience with physician administered, buy and bill products preferred
• Prior experience with products with commercial payer mix preferred
• Ability to connect marketing investments with sales and enterprise results, including deep analytics of, and continuous optimization of, HCP marketing investments

Preferred

• Prior sales experience preferred
• HCP marketing experience in Allergy, Immunology and Dermatology preferred
• Prior experience with physician administered, buy and bill products preferred
• Prior experience with products with commercial payer mix preferred

Benefits

• health care and other insurance benefits (for employee and family)
• paid holidays
• vacation
• sick days
• 401(K) plan with employer contribution