Senior Director, Global Media at Marriott | Bethesda, MD | $151K/yr – $208K/yr

Marriott

Senior Director, Global Media

Bethesda, MD (Hybrid)

$151K/yr – $208K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Marriott’s global media strategy and execution across brand and performance channels to maximize ROI.

Must-have: 10+ years of global media leadership.
Standout: Executive-led global media partnerships and cross‑functional alignment.

Job Description

Responsibilities

Define and lead Marriott’s holistic global media strategy across brand and performance channels, including lower‑funnel demand‑generation media.
Develop and maintain global media investment guidelines, audience frameworks, channel strategies, and standards that enable local adaptation while ensuring global consistency.
Establish best practices for media excellence, ensuring all regions adopt unified measurement frameworks, quality benchmarks, and optimization processes.
Oversee full‑funnel media planning and performance across global paid channels—including performance media (search, programmatic, paid social), partnership media, and brand activations.
Scale Marriott’s global lower‑funnel acquisition and demand‑generation program through rigorous optimization, experimentation, and data‑driven iteration.
Ensure regions have clear strategic direction and standardized operating models that help them deploy media efficiently and effectively.
Partner with the Data & Analytics team to lead global media measurement, reporting, and insights
Guide testing roadmaps and optimization strategies rooted in performance data, consistent with best‑practice expectations for global media leaders
Translate insights into actionable global guidance that improves ROI and drives continuous capability advancement.
Lead Marriott’s global media agency relationship, ensuring strategic excellence, operational performance, and innovation across markets.

Requirements

4-year degree from an accredited university
10+ years of progressive global media experience, including leadership of both brand and performance media programs
Proven experience setting global media strategy, managing significant media investments, and guiding multi‑region execution
Deep expertise in paid channels, including linear, OOH, programmatic, search, social, and cross‑channel media measurement
Demonstrated success establishing media standards, frameworks, and best practices across large global organizations
Experience managing global agency teams and strategic media partnerships
Strong analytical acumen, communication skills, and stakeholder leadership capabilities

Nice To Have

MBA or other relevant graduate degree (e.g., data science, business analytics)
Knowledge of marketing measurement (e.g., MMM, matched-market, A/B, pre/post, people-based, etc.)

Benefits

401(k) plan
stock purchase plan
discounts at Marriott properties
commuter benefits
employee assistance plan
childcare discounts
medical coverage
dental coverage
vision coverage
health care flexible spending account

Marriott

Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/Please see http://www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park/

Dubai, Dubai, ARE

1.1K employees (11 in marketing)

www.marriott.com/hotels/travel/wasdt-washington-marriott-wardman-park