Responsibilities

• Define & Lead Minecraft's Franchise Expansion Marketing Strategy
• Own the marketing vision and multi-year strategy for Minecraft's Entertainment, Consumer Products, Promotions, Partnerships, and Experiences portfolio.
• Set portfolio priorities, investment frameworks, and success metrics that drive audience growth, fandom, and commercial impact.
• Align marketing investments and plans with long-term franchise growth objectives.
• Build a Connected Franchise Growth Engine
• Develop integrated marketing strategies that connect entertainment, consumer products, retail, promotions, partnerships, and experiences into a unified franchise ecosystem.
• Lead major franchise tentpoles and growth initiatives that expand audience reach, deepen engagement, and strengthen long-term fandom.
• Establish scalable frameworks that maximize the impact of franchise investments across the portfolio.
• Lead Entertainment, Consumer Products & Promotions Marketing
• Define and execute global marketing strategies for entertainment launches, licensed products, retail programs, strategic collaborations, and promotional partnerships.

Requirements

• 10+ years experience leading agency or corporate brand management/design/marketing
• OR equivalent experience.
• 15+ years of experience in brand marketing, franchise marketing, entertainment marketing, consumer products marketing, partnership marketing, or related disciplines.
• 8+ years of people management experience leading managers and building leadership capability across global organizations.
• Experience developing and executing long-range marketing and brand strategies that drive measurable business growth and customer engagement.
• Experience leading large, cross-functional initiatives and influencing senior stakeholders across complex, matrixed organizations.
• Experience building, leading, and developing high-performing teams, including 6+ years of people management experience with direct reports.
• Demonstrated ability to translate business objectives, customer insights, and market trends into actionable marketing strategies and business outcomes.
• Communication, executive presence, and stakeholder management skills with a track record of driving alignment and influencing decisions at leadership levels.
• Experience leading marketing strategy for entertainment franchises spanning gaming, film, television, consumer products, experiences, retail, and promotional partnerships.

Preferred

• 15+ years of experience in brand marketing, franchise marketing, entertainment marketing, consumer products marketing, partnership marketing, or related disciplines.
• 8+ years of people management experience leading managers and building leadership capability across global organizations.
• Experience developing and executing long-range marketing and brand strategies that drive measurable business growth and customer engagement.
• Experience leading large, cross-functional initiatives and influencing senior stakeholders across complex, matrixed organizations.
• Experience building, leading, and developing high-performing teams, including 6+ years of people management experience with direct reports.
• Demonstrated ability to translate business objectives, customer insights, and market trends into actionable marketing strategies and business outcomes.
• Communication, executive presence, and stakeholder management skills with a track record of driving alignment and influencing decisions at leadership levels.
• Experience leading marketing strategy for entertainment franchises spanning gaming, film, television, consumer products, experiences, retail, and promotional partnerships.
• Experience working with licensing, consumer products, retail, and promotional partner ecosystems.
• Track record building and scaling global franchise marketing organizations.