Senior Director, Experience Planning

Burbank, CA (Hybrid)

$120K/yr – $230K/yrSenior LevelFull time

Posted 2 weeks ago

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Job Summary

Own strategically guided client relationships and convert complex briefs into simple, measurable plans that drive growth across brands and audiences.

  • Lead client strategy: build credible, insight-driven narratives and platform stories that inform decision making and win buy-in.
  • Drive new business and organic growth: identify opportunities to upsell, cross-sell, and package agency products into cohesive strategic solutions.
  • Shape the strategic process: bring fresh thinking, guide ideation sessions, and align teams across disciplines to deliver executable, on-brand platforms with clear measurement.

Job Description

Responsibilities

  • Maintaining excellent client relationships & understanding the clients' key business and challenges
  • Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
  • Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work - best in class work as standard (internally & externally)
  • Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
  • Measurable client & strategy business KPIs
  • Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
  • Translate complex client asks and deliverables into simple and cohesive stories that are easy to digest and sells our thinking in the best light possible
  • Demonstrate a good understanding of consumers & their behaviors, uncovering new opportunities for brand growth
  • Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
  • Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking

Requirements

  • 10+ years in integrated comms or planning role in media, creative, innovation or communications discipline (digital, content, invention, social, activation)
  • 5+ years of previous experience managing and leading integrated teams
  • Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape
  • Exceptional interpersonal and communication skills, with the ability to articulate persuasive and cohesive presentations and points-of-view that ultimately close the sale
  • Knowledge and understanding of client business/current issues and marketplace trends/emerging trends
  • Track record of strength in business development and financial account growth
  • Ability to foster an optimal environment for idea generation and creative innovation
  • Demonstrated experience with Consumer Research and Tracking data both quantitative and qualitative
  • In-depth experience with integrated marketing programs including strategic development, analysis and implementation
  • Relationship builder, with a demonstrated strong written communication, project management, presentation and interpersonal skills
  • Ability to work in a fast-paced ambiguous environment to meet deadlines
  • Creative problem solver with an entrepreneurial spirit
      Hearts & Science logo

      Hearts & Science

      3.4 Glassdoor

      Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

      Founded in 2016
      New York, NY, US
      1.5K employees (426 in marketing)
      56% recommend to a friend
      78% CEO approval

      Traffic Signals

      Monthly Visitors
      20.4K
      Traffic Source Mix
      Search
      40.3%
      Direct
      44.5%
      Referral
      8.2%
      Social
      5.3%
      Paid
      1.2%

      Headcount Trend

      Current headcount: ~1.4K

      Marketing Team

      Marketing Team Size
      399 (28% of company)
      Median Career Experience
      10 years
      Median Tenure
      3.7 years
      Marketing Roles Posted (Last 30 Days)
      25

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