Responsibilities

• Develop and lead the global partnership enterprise marketing strategy.
• Translate partnership agreements into integrated marketing platforms that drive brand equity, customer acquisition, engagement, and revenue.
• Ensure we are delivering on our contractually obligated goals and revenue targets through LTO and seasonal campaigns.
• Partner with the Global Partnerships team to define the long-term vision and annual roadmap for partnership activation across markets.
• Identify white-space opportunities to elevate the company’s partnership ecosystem.
• Set the creative strategy for all partnership campaigns globally, partnering with portfolio and brand marketing teams to integrate into a cohesive global campaign across the enterprise.
• Define and lead the development of 360° activation plans inclusive of owned, earned, and paid channels.
• Orchestrate integrated campaigns across brands, performance, CRM, digital, mobile, partnerships, and experiential channels.
• Translate enterprise and regional priorities and insights into clear, actionable integrated marketing plans and briefs.
• Manage the interagency briefing process across internal/external creative agencies, paid and owned media, PR, social, experiential.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing & Communications, or related major.
• 12+ years of experience in integrated marketing, brand, or creative strategy for consumer-facing brands.
• Demonstrated success building high impact global partnership campaigns.
• Demonstrated experience leading brand playbooks, brand governance, creative strategy and integrated marketing plans across complex portfolios.
• Strong experience partnering with internal and external creative, editorial, partnership, marketing and omnichannel/media teams.
• Experience leading global campaigns across multiple markets and regions.
• Ability to translate media and channel strategy into effective creative direction.
• Strong creative judgment paired with strategic, analytical, and operational rigor.
• Strong executive presence and ability to influence senior stakeholders.
• Ability to influence across matrixed organizations.

Preferred

• Global hospitality or travel industry experience.
• Experience activating partnerships tied to across travel or financial services preferred.
• Experience working across loyalty ecosystems.
• MBA or advanced degree preferred.