Senior Director of eCommerce at Heartland Food Products Group | Carmel, IN

Heartland Food Products Group

Senior Director of eCommerce

Carmel, IN (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Heartland’s online growth by shaping the eCommerce strategy and P&L ownership, building internal capability to win in food & beverage.

Own the go-to-market eCommerce strategy and 100-day plan.
Must-have: 10+ years in digital/e‑commerce, preferably with a CPG or retail company.
Standout: P&L ownership and cross-functional leadership with Amazon/eTail experience.

Job Description

Responsibilities

SCOPE The primary focus of the Senior Director of eCommerce will be to create an online go-to-market strategy that enables Heartland to prioritize actions & investments to build internal capability and effectively compete in this channel.
Key deliverables include: Landscape assessment, based on competitive bench-marking, to distill most effective strategies for building internal eCommerce capability and winning online in food & beverage –including gapping for Heartland organization Channel segmentation, surfacing key decision nodes for where to play within online environment for Splenda & Java House eCommerce channel playbook for Splenda & Java House, including recommended objectives, goals, strategies & metrics (OGSM) 100-day plan for future Heartland eCommerce team lead, outlining key priorities / must-wins
KEY RESPONSIBILITIES:
Organizational Structure and Planning:
Create Digital & eCommerce COE
Authority to make enterprise wide decisions (e.g., P&L ownership)
Create a strategic vision, plan and goals
Create incentives to meet goals
Ensure eCommerce team is integrated into annual planning for all key customers
Establish top-down planning process for overall eCommerce strategy
Build customer-by-customer plans to ladder up to overall goals
Add planning step to build eCommerce plans by brand People, Data and Measurement
eCommerce lead experience: worked with Amazon, managed cross-functional team, designed/launched website, integration of legacy systems online
eCommerce lead to train sales force on must-haves online
Consider reverse mentoring program to create learning organization
Identify right set of partners
Temper expectations of immediate ROI realization
Define new KPIs for online activity
Operations and Supply Chain:
Test & learn new products online? (Note: ambiguity in original text)

Requirements

B.S./B.A /Marketing, Business or Information Technology, MBA preferred
Must have experience working within the food industry
Experience leading development of eCommerce best practices within an organization
10+ years of experience working in or with digital/e-commerce, preferably with a CPG or retail company
Must have business plan development proficiency and experience managing a P&L
Ideally experience working with Amazon and eCommerce e-tail experience.(External)
Prior experience in pioneering role
Comfortable instilling eCommerce best practices within an organization
Experience optimizing demand generation tactics
Ability to make recommendations on product positioning/pricing/packaging (e.g., touch cross-functional needs through eCommerce lens)

Nice to Have

Heartland Food Products Group

Heartland Food Products Group is a global leader in the consumer packaged goods (CPG) industry, producing low-calorie sweeteners, coffee, coffee creamers and liquid water enhancers. Simply put, we make coffee, tea and water taste better. Our portfolio includes a variety of branded, licensed and private label products within multiple categories. We also provide strategic co-manufactured partnerships with many category leaders.On the branded side of the business, we manufacture and market SPLENDA®, the #1 brand in the low-calorie sweetener (LCS) category and the most recognizable in the world. And we’re leading the charge in the quickly emerging cold brew coffee category with JAVA HOUSE® Authentic Cold Brew Coffee, our 100% authentic cold brew handcrafted in small batches.In addition, we are the leading provider of private label sweeteners and liquid water enhancers in the U.S.Our products are distributed throughout North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific. We employ over 1,200 people worldwide.

Founded in 1995

Carmel, Indiana, USA

727 employees (49 in marketing)

www.heartlandfpg.com