Senior Director, Digital

Arlington, VA (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive digital strategy, client leadership, and cross‑functional execution for public affairs accounts.

  • Lead digital strategy development and client relationship management for public affairs campaigns.
  • Must-have: 8+ years in digital marketing or public affairs with agency experience.
  • Standout: Experience deploying AI tools to improve processes and efficiency.

Job Description

Responsibilities

  • Crafting innovative digital strategies for public affairs clients, anticipating opportunities and challenges to build timely, cost-efficient, winning campaigns.
  • Managing and cultivating client relationships to grow existing client accounts and leading the development and strategic planning of new business proposals.
  • Managing a team of strategists to successfully execute daily responsibilities and new projects for public affairs accounts.
  • Collaborating with our Graphic Design department to provide design collateral for clients, including logos, one-pagers, social graphics, and more.
  • Partnering with our Digital Advertising team to submit plan requests, traffic new campaigns and prepare client reports.

Requirements

  • 8+ years of relevant experience in digital marketing, public affairs, public relations and / or political campaign work. Some past public affairs or public relations agency experience is required.
  • Advanced writing skills with the ability to write for senior-level stakeholders and proficiency in editing with a strong understanding of AP Style.
  • Experience using digital/social media tools for issue advocacy and public affairs campaigns.
  • Proven track record of developing and executing successful digital strategies and managing client relationships.
  • Demonstrated experience deploying AI tools to improve processes while adhering to company expectations for utilization.
  • Familiarity with the Adobe creative suite is a plus.

Preferred

  • Have a knack with words and enjoy writing on a variety of topics with quick turnaround.
  • Are natural problem solver who always looks for a way to improve end results for clients and the team.
  • Have strong organizational skills and ability to manage several projects simultaneously to ensure nothing falls through the cracks.
  • Are willing to do whatever it takes to get the job done, no matter the time commitment.
  • Have previous experience working in a fast-paced environment.
  • Are comfortable engaging with clients and outside groups on day-to-day deliverables.
  • Have previous experience leading a high-performing team and driving results.

Benefits

  • Medical, dental, vision, 401k, and life insurance.
  • Paid parental leave program.
  • Paid vacation.
  • Paid sick leave.
  • Work from home hybrid environment.
PLUS Communications logo

PLUS Communications

Strategy + Execution = Results.

Founded in 2011
Arlington, Virginia, USA
243 employees (82 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
70 (29% of company)
Median Career Experience
4 years
Median Tenure
4.2 years