Senior Director, Digital Marketing (Hybrid)

Greenville, SC (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 9 months ago

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Job Summary

Drive Hubbell’s global digital marketing transformation and lead a cross-functional team to grow eCommerce, web marketing, social media, and marketing technology initiatives.

  • Own the global digital marketing vision and roadmap across properties and channels.
  • Must-have: 10+ years in digital marketing with global web assets and matrix organization experience.
  • Standout: Proven ability to build, coach and inspire a high-performing, geographically dispersed team.

Job Description

Responsibilities

  • Establish and cast a vision for Hubbell’s digital marketing organization. Develop and implement effective strategies for digital marketing to achieve the vision
  • Equip, enable and provide leadership to a global digital marketing team which delivers eCommerce, “web marketing”, social media, and marketing technology solutions.
  • Oversee the ongoing global digital strategy development, maintenance and improvement of the design and functionality for all Hubbell digital properties, tools, and applications, leveraging deep knowledge of digital design and functionality principles
  • Develop strategies to drive traffic to Hubbell.com and affiliate websites to grow revenue
  • Ensures the appropriate enterprise-wide marketing technology platforms and products are in place to drive effective digital strategies, monitor performance and track results to include DAM, PIM, CRM, and marketing automation.
  • Works collaboratively and efficiently with other marketing disciplines, Information Technology (IT), Product Management, and other internal stakeholders to drive key enterprise initiatives.
  • Partners with internal stakeholders to select best-in-class third-party partners/ vendors and closely manages key vendor relationships
  • Establishes, champions, and disseminates interactive reporting on all efforts.

Requirements

  • A minimum of 10 years of related experience; or the equivalent of education and experience
  • Bachelor's degree in marketing, business, information technology or a related field of study. Master’s degree preferred.
  • Experience managing corporate web properties and assets and working across a large matrix organization
  • Experience managing and building geographically dispersed teams.
  • Experience with E-commerce program implementation and management.
  • A collaborative and innovative spirit with a strong desire to continually improve and expand the enterprise
  • The ability to work independently in delivering high quality work and capable of effectively collaborating with global, cross-functional teams as needed
  • Proven ability to successfully build, coach, motivate and inspire a diverse team, high performing team
  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization, including executive and C-level
  • Experience in delivering client-focused solutions based on customer needs
  • Excellent listening, negotiation, project management and presentation skills
  • Excellent interpersonal, verbal and written communications skills
  • Talent in presenting information concisely and accurately, with keen attention to detail
  • Self-motivated and able to thrive in a result-driven environment

Preferred

  • Ideal candidate would have electrical and/or utility industry background
Hubbell Gas Utility Solutions (HGUS) logo

Hubbell Gas Utility Solutions (HGUS)

For over 125 years, Hubbell Gas Utility Solutions (HGUS) has manufactured and innovated best-in-class electrical and electronic products serving the residential, non-residential, construction, industrial and utility markets. The Hubbell Gas Utility Solutions group (HGUS) brings that same business expertise and spirit of innovation to the natural gas market. Through three industry leaders (Continental Industries, Gas Breaker, Lyall AEC), the HGUS group is positioned to offer the most complete line of products in the industry, from main to meter, including excess flow valves (EFVs), connector fittings, and more. The HGUS group has over 135 years of combined history serving the natural gas industry.

Tulsa, Oklahoma, USA
96 employees (2 in marketing)

Traffic Signals

Monthly Visitors
547.1K
Monthly Google Ads Budget
$7.2K
Traffic Source Mix
Search
49.5%
Direct
41.9%
Referral
7%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~96

Marketing Team

Marketing Team Size
1 (1% of company)