Senior Director, Digital Advertising

Arlington, VA (Hybrid)

Salary Not AvailableSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

This role centers on leading ad operations and programmatic strategy, with a focus on data-driven optimization, partnerships, and innovation within a digital advertising team. It requires deep experience with ad servers and DSPs, budget stewardship, and collaboration with OTT providers. Benefits highlight comprehensive coverage and a hybrid work environment.

Job Description

Responsibilities

  • Oversee and optimize ad operations, ensuring seamless execution of video and display campaigns across a diverse range of publishers using ad servers like CM360, while driving efficiencies and process improvements.
  • Lead strategy and execution for programmatic media buys across demand-side platforms like The Trade Desk and StackAdapt, ensuring alignment with broader digital marketing goals.
  • Develop and implement a data-driven approach to campaign performance, proactively analyzing trends, optimizing budget allocations, and guiding external teams on pacing, audience saturation, and KPI performance.
  • Cultivate high-level partnerships with OTT providers and media vendors, identifying emerging opportunities and negotiating premium inventory placements for clients.
  • Drive innovation and best practices across the digital advertising team by enhancing reporting frameworks, spearheading training initiatives, and establishing rigorous quality assurance protocols.

Requirements

  • At least 6+ years of relevant experience in the digital advertising space. Past agency experience is a plus.
  • Proficient with ad servers, like CM360, Google Ads, Meta Ads, X Ads, and DSPs, like The Trade Desk and StackAdapt. Demonstrated equivalent experience is accepted.
  • Proficiency in Excel with an understanding of basic formulas to deliver error-free, scalable work.
  • Experience handling $5 million in advertisement spending.

Preferred

  • Past agency experience is a plus.

Benefits

  • Medical, dental, vision, 401k, and life insurance.
  • Paid parental leave program.
  • Paid vacation.
  • Paid sick leave.
  • Employer subsidy for commuter expenses.
  • Hybrid work environment.
PLUS Communications logo

PLUS Communications

Strategy + Execution = Results.

Founded in 2011
Arlington, Virginia, USA
243 employees (82 in marketing)

Traffic Signals

Monthly Visitors
5K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~243

Marketing Team

Marketing Team Size
70 (29% of company)
Median Career Experience
4 years
Median Tenure
4.2 years