Responsibilities

• Extensive understanding of all major digital biddable platforms, product offerings and their respective capabilities within programmatic, search and social.
• Deep understanding of in-platform campaign setup and proven excellence within hands-on-keyboard (activation) nuances and best practices across all biddable platforms and ad-serving operations
• Ensures highest levels of team performance and thought leadership within specialist divisions (search, social, programmatic, ad-ops and tagging), including creating and circulating POVs
• Develops and maintains strong relationships with key digital partners and keeps teams abreast of first to market opportunities, tech, data, and regulation updates
• Key stakeholder in leading upfront deals and negotiations (JBPs)
• Creating and driving best-in-class biddable digital media strategies that deliver against client objectives within search, social and programmatic channels for assigned client
• Ability to quickly pivot and adapt within a fast-paced environment for a world-class entertainment client
• Providing inputs and guidance around campaign design, including requirements for success and optimal use of biddable platforms
• Working side by side with Integrated Planning team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
• Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients

Requirements

• 10+ years digital experience, including a minimum of 5 years’ experience managing, mentoring, and nurturing a diverse team in a fast-paced organization
• Experience Within The Entertainment Category Preferred
• Technical, in-platform and strategic understanding of programmatic, search and social buying and activation required.
• Experience working with Ad Technology stacks and implementation processes
• Strong knowledge of marketing technologies & tools (Web analytics, tag management, ad servers, attribution)
• Strong analytical skills and understanding of entertainment industry KPI's
• Exceptional analytics skills, and confidence acting on marketing data and insights
• Comprehensive biddable platform, (search, social and programmatic), campaign setup knowledge across (but not limited to), Google (Google Ads, DV360, Amazon, Meta, TikTok, Snap)
• Working knowledge of 3rd party verification tools, including IAS

Preferred

• Experience Within The Entertainment Category Preferred