Senior Director, Data Center Marketing

McLean, VA (Hybrid)

$175K/yr – $210K/yrSenior Level10+ years expFull time

Posted 4 days ago

Job Description

Responsibilities

  • Own the marketing strategy for PowerHouse Data Centers, translating it into integrated, multi-channel programs, and set priorities and brand standards through delivery. Champion the AREP and PowerHouse brand across voice, tone, and design.
  • Partner with leasing, business development, and acquisitions to build deal-advancing tools, including pitch and tour decks, fact sheets, and tenant-facing collateral. Serve as marketing lead for data center projects and single point of contact for external agencies and JV partners.
  • Develop sales-ready messaging, value propositions, and market/competitive intelligence for PowerHouse markets and submarkets.
  • Directly manage the External Affairs lead on project-level public affairs; coordinate with the SVP on broader public affairs involving regulators, government, or sister-portfolio work.
  • Coordinate within AREP's Integrated Marketing Communications team, briefing and directing shared creative, communications, and project-management resources across business lines.
  • Partner with the senior communications coordinator on PR and communications; route scheduling and delivery through the marketing project manager.
  • Guide PowerHouse's digital platforms, manage the data center marketing budget, and report on performance.
  • Perform other integrated marketing duties as assigned.

Requirements

  • 10+ years of proven success in marketing, including 3+ years in the data center industry.
  • Bachelor's Degree; Marketing, communications, or related field of study, or additional experience in lieu of degree.
  • Strong knowledge of the Commercial Real Estate (CRE) and Infrastructure/Data Center Industry; across prime data center markets & surrounding submarkets.
  • Experience with project management platforms such as Asana or Smartsheet.
  • Expert in Microsoft 365 and Adobe Creative Suite; candidates with strong experience with content management systems and email marketing tools are strongly encouraged to apply.
  • Strong peer and resource network is essential.
  • Knowledge Skills & Abilities: Excellent cross-matrix team collaboration skills, and ability to work in a fast-paced, entrepreneurial environment as a hands-on contributor and consensus driver.
  • Knowledge Skills & Abilities: Excellent time management skills, attention to detail, and commitment to follow through.
  • Knowledge Skills & Abilities: Excellent organizational skills, with meticulous attention to detail and focus through to project close-out.
  • Knowledge Skills & Abilities: Excellent written and verbal communication skills and a record of strong client service.

Preferred

  • Agency experience strongly encouraged to apply.

Benefits

  • We offer a competitive benefits package that includes medical, dental, and vision coverage for you and your eligible family members, Paid Time Off (PTO), a Flexible Spending Account (FSA), life and supplemental life insurance, and short- and long-term disability insurance. Our package also includes a 401(k) plan with an employer match, Employee Assistance Program, an Employee Discount Program, and Financial Wellness Service.

Salaries

Posted range

$175K/yr – $210K/yr

Taken straight from the job posting.

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Senior Director, Data Center Marketing

American Real Estate Partners LLC · McLean, VA · Hybrid