Senior Director, Cross-Channel Planning at Beauty Co-Lab | New York, USA | $120K/yr – $230K/yr

Senior Director, Cross-Channel Planning

New York, USA (Hybrid)

$120K/yr – $230K/yrSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead and integrate a Senior Director role driving full-funnel, cross-channel media strategy for beauty clients at BCL; partners with OMG teams and clients to deliver innovative, commerce-focused campaigns.

Drive full-funnel media strategy and client-facing leadership across OMG and partners.
Must-have: 10+ years of integrated media planning experience with leadership experience.
Standout: Cross-functional collaboration with media owners and creative partners at scale.

Job Description

Responsibilities

The Senior Director manages the daily strategic needs of the business and integrates with the broader OMG teams, creative partners, and media owners.
They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership, and ideas.
Collaborative Partnership – embraces and drives the OMG approach by building partnerships with others on behalf of our clients.
Full Funnel Mindset - ability to deliver full funnel strategic thinking across awareness and transactional budgets; including major eRetail partnerships
Creative Thinking – takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
Hunger for Innovation – our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
Relationship Building – practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. Fully engaged and present with clients.
Inspiring Leadership – challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023

New York, New York, USA

295 employees (57 in marketing)