Responsibilities

• Guide the End-to-End Creative teams, setting priorities and fostering an environment ripe for engagement, development, and empowerment.
• Strategize the direction for brand identity systems and their application across an array of touchpoints, ensuring a coherent and effective brand experience.
• Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
• Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
• Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
• Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
• Apply strategic thinking to how brand identity encapsulates the entire consumer journey, both in virtual and physical realms.
• Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
• Innovate consistently, identifying opportunities to enhance consumer experiences, and championing creative daring and vitality.
• Lead and develop team of Creative Directors to grow capability and drive engagement

Requirements

• Bachelor's degree in marketing or related field; an advanced degree is preferred.
• 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management.
• Proficient in design/creative strategy, brand identity development and execution, and partnership with design agencies.
• Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring “fit for channel”
• Proven ability to collaborate with a diverse set of stakeholders across functions and geographies.
• Demonstrated capability as a change agent, skilled in unifying brand experiences and defining necessary capabilities for elevating consumer experiences.
• A leader with a track record of fostering high team engagement.
• Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.