Responsibilities

• Serve as the senior content and SEO leader for KBB and Autotrader.
• Represent content strategy in executive forums across Sales, Advertising, Marketing, and Business Operations.
• Translate content strategy into commercial value and support client-facing sales narratives.
• Serve as an external thought leader through industry conferences, publications, and speaking engagements.
• Manage OEM relationships, press access, embargo protocols, and industry partnerships.
• Lead media and public relations efforts in partnership with Corporate Communications.
• Build trusted relationships with executive stakeholders and influence across a highly matrixed organization.
• Lead organizational change across a 50-person content organization.
• Develop and execute change management plans related to: AI-enabled workflows; Tool migrations; Workflow redesign; Organizational restructuring; Brand strategy shifts.
• Partner with HR and executive leadership on workforce planning and team evolution.

Requirements

• Bachelor's degree and 12+ years of experience in digital publishing, content strategy, or content leadership
• Master's degree with 10+ years considered
• PhD with 7+ years considered
• Equivalent combination of education and experience accepted
• Minimum 6 years leading large, multi-layered teams
• Experience leading content strategy across multiple brands or digital properties
• Expertise in:
• - SEO
• - Technical SEO
• - Content optimization

Preferred

• Hands-on GEO experience and content optimization for AI-generated search results
• Background that includes both content leadership and SEO product management
• Experience supporting sponsored content, native advertising, or content monetization programs
• Proven track record building or transforming content organizations and operations
• Established industry presence, including: Conference speaking engagements; Published thought leadership; Recognized expertise within automotive or digital media sectors

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.