Responsibilities

• Own the Earned Media and Reputation Strategy
• Develop and execute a bold, integrated PR strategy that drives measurable outcomes: media coverage, brand visibility, attendance, membership, donor engagement, and institutional reputation, locally, nationally, and globally.
• Shape the Museum's public narrative and brand positioning through earned channels, ensuring every story, media hit, and public moment reinforces the Museum's identity as a world-leading science entertainment brand.
• Build and maintain strong relationships with journalists, editors, producers, podcasters, and digital outlets across science, culture, education, innovation, and entertainment.
• Set and track earned media KPIs, coverage volume, sentiment, share of voice, audience reach, and use data to continuously refine the strategy.
• Lead the Public Science Common Launch
• Serve as the communications architect for the October 2026 opening of the Public Science Common, the most significant cultural venue launch in Boston in a generation, and the defining institutional moment of the Museum's 2030 vision.
• Build and execute a pre-launch communications plan that builds anticipation, earns national and international coverage, and positions the Public Science Common as a must-see destination before the doors open.
• Coordinate closely with the VP, Marketing and Brand, and the Creative Director to ensure launch messaging, brand creative, and PR campaigns are unified and mutually reinforcing, one story told many ways.
• Develop the post-launch media strategy that sustains momentum, drives repeat coverage and keeps the Public Science Common in the cultural conversation long after the opening.

Requirements

• 12+ years of progressive PR and Communications experience, including senior leadership roles with ownership of earned media strategy and reputation management.
• A proven track record of generating real media impact, national and local coverage, executive visibility, and cultural moments, with the portfolio to show for it.
• Deep knowledge of and existing relationships in the Boston media, civic, and philanthropic landscape, you are known here, and you know how this city works.
• Commercial Communications instincts: you understand how earned media connects to attendance, revenue, donor engagement, and brand equity, and you build strategy accordingly.
• Experience leading communications for major launches, openings, campaigns, or institutional milestones, the bigger and more complex, the better.
• A modern Communications practitioner, fluent in digital platforms, creator and influencer ecosystems, podcast media, and the evolving landscape of how stories get told and amplified.
• Strong executive communications skills, you can write, coach, and position leaders with confidence, and can turn complex institutional ideas into compelling public narratives.
• Data-driven and results-oriented: you set PR targets, track performance, and use insights to improve the strategy continuously.
• Experience with AI tools for media monitoring, research, content development, or strategic planning, and an appetite to keep pushing into what's next.
• A natural collaborator who works seamlessly across functions, you understand that PR, marketing, and creative are stronger together, and you actively build those bridges.
• A background in science, STEM, education, culture, or media is a strong plus, familiarity with science communication and an instinct for what resonates with broad audiences are qualities we value highly.
• An authentic belief in the museum’s mission and the ambition to match it.