Senior Director, Brand Strategy at BGB Group | Boston, MA | $170K/yr – $190K/yr

BGB Group

Senior Director, Brand Strategy

Boston, MA (Remote)

$170K/yr – $190K/yrSenior Level6+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead brand strategy and cross-functional collaboration for healthcare client engagements, turning market and customer insights into strategy, briefs, and growth plans.

Own strategic development: conduct market, customer, and competitive analyses guiding brand direction.
Must-have: 6–8+ years in brand strategy in an agency, with 2+ years in healthcare or life sciences.
Standout: Mentors junior strategists and leads cross-functional strategic resources.

Job Description

Responsibilities

Lead Strategic Development: Conduct and synthesize market, customer, and competitive analyses to inform brand strategy
Identify key questions, challenges, and opportunities that shape brand and business direction
Develop clear points of view on brand positioning, category dynamics, and growth opportunities
Translate Insight into Strategy: Uncover and articulate customer and market insights that drive decision-making
Develop strategic frameworks and brand positioning grounded in data and insight
Create clear, compelling creative briefs that inspire cross-functional teams
Drive Cross-Functional Collaboration: Partner closely with Creative, Account, Medical Strategy, and Engagement teams to ensure strategy is effectively translated into execution
Serve as a strategic resource and advisor across internal teams during development of communications and campaign work
Ensure alignment between strategic intent and execution across channels and touchpoints
Client Partnership and Business Growth: Contribute to strategic planning and execution across client engagements
Support and participate in client presentations, workshops, and key meetings
Contribute to new business efforts, including pitch development and strategic storytelling
Team Leadership and Development: Mentor and guide junior strategists, supporting their growth and development
Provide feedback and direction to elevate the quality of strategic thinking and outputs
Contribute to building a strong, collaborative, and insight-driven strategy discipline

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005

New York, New York, USA

537 employees (155 in marketing)

www.bgbgroup.com