Responsibilities

• Turnaround Strategy & Performance Reset: Lead a comprehensive business diagnosis to identify root causes of underperformance across brand, channel, and customer dynamics. Develop and execute a focused turnaround strategy with clear priorities, bold choices, and measurable milestones.
• P&L Ownership & Recovery Leadership: Own end-to-end business performance, including revenue, share, and profitability. Drive immediate stabilization actions while building a scalable foundation for sustained growth. Proactively manage risks and opportunities in partnership with Finance.
• Focused Brand Planning & Execution: Set clear annual and long-range brand strategies, prioritizing high-impact initiatives that balance near-term wins with long-term brand equity. Simplify plans to enable faster, more effective execution.
• Cross-Functional Alignment & Execution Discipline: Lead tight alignment across Sales, Marketing, Innovation, Creative, and Supply Chain to ensure flawless execution of priorities. Eliminate silos, clarify decision rights, and drive accountability for results.
• Consumer & Market Relevance: Re-anchor the business in deep consumer insight to strengthen differentiation and relevance. Identify gaps in positioning, messaging, and portfolio architecture, and implement changes to better meet evolving consumer and customer needs.
• Customer & Channel Recovery: Partner with Sales and Shopper Marketing to rebuild customer momentum. Strengthen joint business planning, improve omni-channel execution, and regain distribution, visibility, and velocity.
• Innovation Prioritization & Pipeline Reset: Refocus the innovation pipeline on fewer, higher-impact initiatives aligned to growth priorities. Ensure disciplined commercialization and strong in-market execution.
• Team Leadership & Culture Shift: Lead, develop, and inspire a team through change—instilling a culture of ownership, urgency, and accountability. Provide clear direction, candid feedback, and coaching to elevate performance.
• Annual Brand Planning & Execution: Lead the development and execution of annual brand plans, translating portfolio strategies into clear priorities, initiatives, and customer-ready programs
• Tools and Processes: Develop and implement tools and processes that enable brand and GM leadership to proactively manage the business.

Requirements

• A minimum of 8 years of experience in CPG brand management
• Demonstrated the ability to coach, develop, attract, and retain high performing talent
• Strong analytical and strategic thinking capabilities
• Proven ability to lead, influence and collaborate with cross-functional teams
• Excellent communication and presentation skills across all levels of the organization as well as with external partners
• A high degree of ownership, holding themselves and others accountable and to a high standard
• Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause
• A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment

Benefits

• We care about the wellbeing of our people, their families, and their pets. So, we treat every Wellie to a comprehensive benefits package full of extras to support their health, pets, passions, and professional development. More information about our benefits can be found on our website.