Responsibilities

• Develop and coordinate innovative marketing strategies with cross-functional partners within Brand Marketing, Creative/Content, Communications, Ecommerce, Merchandising and Design:
• Oversee asset requests, go-to market strategies, and strategic messaging for campaigns and launches across all channels for a 360 approach
• Produce integrated marketing strategies to drive seasonal launches, partnerships, new category expansion, and our retail stores
• Create marketing initiatives and stories in between seasonal collations to maximize sales on high inventory investments and core product
• Develop seasonal narratives and oversee channel plans and strategic messaging for campaigns and launches across all touchpoints.
• Drive the Retail Brand Marketing strategy, partnering on new store openings. marketing for existing store events and activations as well as key wholesale partnerships.
• Partner with Content to ensure consumer-facing assets are strategically developed to effectively support and drive channel performance.
• Establish and manage marketing calendar and brand operations to ensure cross-functional alignment and a streamlined customer experience.
• Partner with Ecommerce to develop digital, paid social media, and email campaign strategies that amplify our messaging, drive organic discovery, improve SEO, and increase conversion.
• Work closely with Design, Production, and Merchandising to create and drive product knowledge processes that educate all channels including Retail, Ecomm, and Customer Care.
• Ideate and partner on the development of brand collaborations and partnerships to extend the reach of each initiative in unique and unexpected ways aligned to our brand values.
• Work cross-functionally with all team leaders and in close partnership with the Director of Impact on marketing our annual external and internal reporting on impact, initiatives, and practices, infusing the brand mission into product copy, storytelling, educational content, etc.
• Continuously work to improve internal processes and optimize brand operations, ensuring all brand projects and initiatives are executed smoothly, on time, and within budget.
• Lead, develop and mentor brand marketing team members
• Assist in the creation of a long-term strategic marketing framework for the brand
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team
• Other duties as reasonably assigned.

Requirements

• 12+ years of experience in brand marketing.
• 5+ years of management experience leading a team.
• A creative marketing professional with proven leadership success in brand management within the fashion, beauty, or consumer goods industry - experience with DTC a plus
• Excellent project management skills with the ability to act as a liaison between multiple teams.
• Strong verbal and written communication skills, with proven success developing impactful messaging and brand narratives using strategic storytelling, from ideation through implementation.
• A culturally connected leader, with understanding of trends and best practices in brand marketing, including the knowledge, experience, and insight to effectively and authentically engage within retail and digital ecosystems.
• An entrepreneurial, positive, solutions-oriented leader and collaborative team player with a high level of ownership, accountability, and initiative.
• Ability to thrive in a fast-paced environment where deadlines, priorities, and initiatives can shift quickly.
• Experience with project management systems (we use Asana) to help with briefing, deadlines and task prioritization.
• Passionate about working for an inclusive, values-driven brand.

Preferred

• Experience with Asana or similar project management tools is a plus
• Experience with DTC a plus (note: this was listed in requirements but also serves as a nice-to-have context)

Benefits

• Paid vacation, sick time, and holidays
• Healthcare, vision, and dental
• 401(k) with company match
• Generous employee discount
• A fun-filled, creative work environment