Responsibilities

• Build and own social media and content strategy for all six brands platform by platform, audience by audience
• Build content calendars for all six brands informed by platform trends, seasonal moments, affiliate opportunities, and audience behavior
• Develop and manage influencer and affiliate programs
• Direct the AI Creative Production Manager on visual and video production priorities to maximize his output and keep the AI pipeline running at full capacity
• Set content themes and priorities for three Brand Content Coordinators who publish and manage community across all six brands
• Own website creative direction across the portfolio
• Establish brand voice guidelines along with our Design Directors
• Establish social growth and influencer program KPIs and report against them regularly

Requirements

• 7+ years in social media strategy and influencer/affiliate marketing with a real track record of audience growth and creator program results
• Hands-on, daily use of AI creative and project management tools
• Deep experience with ShopMy, LTK, or equivalent affiliate/influencer platforms
• Multi-brand or agency experience preferred. You hold six brand voices simultaneously without losing any of them
• Someone who finds building from scratch more energizing than managing what already exists

Preferred