Responsibilities

• Brand Strategy & Leadership - Lead the evolution and execution of the brand vision, positioning, and market strategy for IBSRELA through annual brand planning process
• - Drive brand awareness and demand generation across all HCP and Consumer marketing strategies, tactics, and execution throughout all personal promotion and digital channels
• - Represent brand level initiatives, workstreams, and results at weekly, monthly, quarterly business review meetings
• - Partner cross-functionally with Medical Affairs, Market Access, Sales, Sales Training, Commercial Operations, and Corporate Communications to ensure strategic pull through across messaging, data generation, and commercialization efforts
• - Serve as the primary brand champion, ensuring consistency across all internal and external touchpoints
• - Oversee brand performance metrics and market insights to drive brand strategy, data-driven decisions, and optimize ROI
• - Oversee marketing budget, and ensure all marketing programs and campaigns support overall strategy, are executed effectively with a strong ROI, and are within budget
• - Manage external agency and vendor partnerships to maximize execution and manage budget appropriately
• Team Management - Lead, mentor, and develop a high-performing team by setting clear goals and aligning team efforts with business objectives for the HCP Marketing, Patient Marketing, and Thought Leader Engagement functions
• - Foster collaboration, accountability, and professional development across the team

Requirements

• Bachelor’s degree, advanced degree (MBA) strongly preferred, with 10+ years of progressive marketing or brand leadership experience in biotech, pharmaceutical or specialty healthcare or equivalent experience
• Demonstrated success leading commercial strategy for a launched or early-stage marketed product in a competitive therapeutic area
• Strong verbal and written communication skills to address Commercial leadership and Executive audiences
• Proven ability to manage and develop teams
• Strong understanding of regulatory and compliance frameworks governing biopharma marketing
• Strategic and analytical mindset with operational discipline
• Collaborative and influential leader who thrives in a matrix environment
• Entrepreneurial spirit with a bias for action and innovation
• High emotional intelligence and executive presence
• Travel Requirements: Up to ~40% travel as required to meet business needs.

Preferred

• Gastroenterology experience preferred or relative disease state/market knowledge
• Digital marketing experience a plus

Benefits

• Ardelyx also offers a robust benefits package to employees, including a 401(k) plan with generous employer match, 12 weeks of paid parental leave, up to 12 weeks of living organ and bone marrow leave, equity incentive plans, health plans (medical, prescription drug, dental, and vision), life insurance and disability, flexible time off, annual Winter Holiday shut down, and at least 11 paid holidays.