Responsibilities

• Lead the ongoing evolution of ULI's global brand strategy, ensuring consistency and coherence across all channels, regions, and programs
• Serve as ULI's internal brand authority: guide departments on brand usage, manage naming conventions, and steward the brand architecture as new programs and affinity groups are developed
• Define and track brand KPIs including awareness, relevance, favorability, and recall
• Develop and maintain brand guidelines, toolkits, and asset libraries used by teams globally, including district councils and local and national councils via ULI's Canva account
• Lead brand and messaging for the Americas Spring and Fall Meetings, including all on-site signage, general session look and feel, and conference narrative, in close partnership with the meetings team
• Manage ULI's contracted creative services team, including designers and a project manager resourced through an agency statement of work, as well as a full-time Senior Copy Editor (direct report)
• Oversee RoboHead, ULI's creative project management platform, ensuring internal stakeholders across the organization can efficiently request, track, and receive creative deliverables
• Provide creative direction and quality review on all output, ensuring brand compliance and a consistently high standard across print, digital, event materials, and publications
• Manage the incoming in-house design team (Senior Designer and Production Designer, roles planned) once those positions are filled
• Develop and own ULI's global storytelling strategy: establish where stories originate, how they are surfaced from district councils and programs across regions, and how they are distributed to members, donors, and the broader market

Requirements

• 10 or more years of experience in brand strategy, creative direction, or integrated marketing, with a demonstrated track record of leading brand in complex, multi-stakeholder environments
• Genuine storytelling capability: experience developing and executing impact or mission-driven content strategy, not just brand execution or creative production
• Experience managing and directing creative teams, including designers, copyeditors, and agency or contract resources; comfortable briefing, reviewing, and redirecting without being a hands-on designer
• Background in a membership association, nonprofit, philanthropically funded organization, or an agency whose client base included these types of organizations; understanding of mission-driven culture, member-first orientation, and philanthropic funding models is important
• Proven ability to build alignment and compliance across a matrixed organization where brand guidance must be adopted by teams and departments without a formal reporting relationship
• Excellent written and verbal communication skills, including the ability to present and advise at senior levels
• Strong project management skills with the ability to manage multiple workstreams simultaneously across a global organization
• Bachelor's degree in marketing, communications, or a related field

Nice to Have

• Experience administering a brand across global regions including APAC and EMEA
• Background in philanthropic or capital-raise marketing, donor communications, or foundation-facing content strategy
• Familiarity with Canva, RoboHead, or similar creative operations platforms
• Real estate, land use, or built environment sector knowledge

Benefits

• ULI offers a comprehensive benefits package including health, dental, and life insurance; generous vacation leave; and a retirement plan with employer match.