Responsibilities

• Set the overarching brand strategy for Billtrust — defining how the company is positioned in the B2B fintech market and ensuring brand architecture, voice, and visual identity are differentiated, consistent, and resonant with target buyers.
• Use competitive intelligence, market research, and AI-powered audience insights to continuously sharpen positioning and proactively identify opportunities to strengthen Billtrust’s brand equity.
• Other duties as assigned.
• Provide strategic direction to the Director of Content, ensuring the content program is tightly aligned to brand positioning, go-to-market priorities, and audience needs — and that AI-powered content workflows are in place to drive scale without sacrificing quality or voice.
• Champion thought leadership and executive visibility programs that establish Billtrust leaders as a technology leader across the fintech and AR space across earned, owned, and paid channels.
• Oversee the Marketing Communications Director, a senior individual contributor responsible for high-stakes external messaging — including press relations, corporate narratives, product launch communications, social media and executive positioning.
• Ensure communications strategy is integrated with brand and content programs, reinforcing a unified external voice across all market-facing activities and moments.
• Lead the Graphic Design team, and external agencies or contractors, setting creative standards and ensuring all visual output — across campaigns, sales enablement, events, and digital — is on-brand, high-quality, and delivered efficiently using AI-assisted design workflows.
• Maintain and evolve Billtrust’s design system and visual identity standards in partnership with the Creative Director, ensuring scalability across internal teams and agency partners.
• Own the Billtrust website as a strategic brand and demand asset — setting the vision for UX, messaging, structure, and performance in partnership with Design, Content, Demand Generation and Marketing Operations, using AI-powered analytics to continuously optimize the digital experience.

Requirements

• 10+ years of experience in brand, communications, or integrated marketing, with at least 5 years in a senior leadership role managing multi-disciplinary teams.
• Demonstrated ability to lead across multiple marketing disciplines simultaneously — brand, content, communications, design, and web — with strong instincts for prioritization, delegation, and developing director-level talent.
• Proven track record driving AI adoption at the team and function level — including integrating AI tools across content, design, research, and analytics workflows to measurably increase speed and output quality.
• Deep expertise in B2B brand strategy, corporate communications, and market positioning, with a strong portfolio of work demonstrating measurable brand impact in competitive markets.
• Experience owning a corporate website as a strategic asset, including working with design, content, and web development teams to drive performance improvements in traffic, engagement, and conversion.
• Strong executive presence and communication skills — able to influence senior stakeholders, represent the brand function in leadership forums, and build credibility across the organization.

Preferred

• Background in B2B SaaS or fintech, with experience marketing to finance, treasury, or operations personas and an understanding of trust-driven, relationship-heavy buying environments.
• Experience with press and media relations, executive thought leadership programs, and building external brand credibility through earned media and industry recognition.
• Familiarity with brand tracking tools, CMS platforms, web analytics (e.g., GA4), design systems (e.g., Figma), and AI-powered marketing tools across content, design, and research functions.
• Experience leading or significantly contributing to a brand refresh, rebrand, or brand architecture overhaul in a fast-moving B2B environment.

Benefits

• At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development. We’re building something special and we want you to feel supported while doing it.
• At Billtrust, we value an equitable and inclusive work environment and strive to build and foster diverse teams. Even if your work experience doesn’t align exactly with the position requirements, we’d still love to hear from you. You may just be the right candidate for this or other roles.
• We are committed to building a team that represents a variety of diverse backgrounds, perspectives, and skills. We are proud to be an equal opportunity workplace that celebrates and supports diversity and inclusion. We make all employment and related decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.