Responsibilities

• Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue
• Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR
• Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance—not just top-of-funnel KPIs
• Developing advanced audience strategies using ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation data for precision targeting
• Championing continuous improvement through structured testing frameworks to validate messaging, audience targeting, and channel mix
• Partnering with creative teams to align messaging to B2B buyer journeys, industry verticals, and decision-maker personas
• Leading collaboration of the Wpromote internal channel teams on the execution of strategy
• Partnering with Client Services to develop frameworks for business reviews, leading the storytelling of cross-channel insights
• Providing client and industry-specific thought leadership
• Driving strategic ideation and innovation across your clients and within the organization, facilitating new channel exploration and new partner RFPs

Requirements

• 6-8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media campaigns across Paid Search, Paid Social, and Programmatic (Display, Video, OTT, Audio, DOOH)
• Proven ability to connect full-funnel media strategies to measurable outcomes including pipeline acceleration, sales velocity, and ROI
• Practitioner-level working knowledge of: - Analytics tools: GA4, Adobe Analytics - Tagging & tracking: Google Tag Manager (GTM) or equivalent - Ad platforms: DSPs (The Trade Desk, DV360), LinkedIn Ads, Google Ads, Meta Ads, and other social ad platforms - SEO/content tools: SEMrush, Ahrefs, or equivalent - Expertise in audience segmentation, creative alignment, and measurement planning using ABM platforms (Demandbase, 6sense) and intent data sources (Bombora, G2, LinkedIn) - Strong analytical skills to interpret performance data, identify opportunities, and make in-flight optimizations - Ability to collaborate with creative teams to ensure messaging aligns with buyer journeys, verticals, and personas
• Deep working knowledge of CRM systems (Salesforce, HubSpot, Microsoft Dynamics) and marketing automation platforms (Marketo, Pardot, HubSpot Marketing Hub), including hands-on configuration, workflow creation, and reporting
• Experience deploying operational solutions in CRM/MAP systems—such as lead routing, lifecycle stage definitions, scoring models, attribution setup, and dashboard creation
• Familiarity with sales engagement platforms (Outreach, Salesloft) and sales intelligence tools (ZoomInfo, Apollo)
• Proven ability to assess and improve sales and marketing alignment using structured frameworks like maturity maps, resource planning models, and digital transformation roadmaps
• Experience integrating martech, adtech, and datatech platforms to create scalable go-to-market systems
• Ability to manage and execute cross-functional projects involving sales, marketing, and technical teams
• Strong knowledge on best-in-class B2B measurement models including MTA, MMM and other advanced marketing analytics methodologies

Preferred

• Experience in B2B SEO and content syndication strategy
• PR and earned media strategy experience within a B2B context
• Experience managing marketing to sales handoff optimization and collaborating closely with sales enablement teams
• Certification in leading martech or analytics platforms (e.g., Demandbase, 6sense, Google Analytics 4, Salesforce)

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance