Responsibilities

• Develop and execute AONL's enterprise-wide marketing and communications strategy, partnering across departments to ensure strategies support organizational priorities while delivering measurable business results. Serve as a strategic advisor to executive leadership on marketing, communications, brand strategy, audience engagement, and market opportunities.
• Partner with leadership to develop and execute integrated marketing plans that increase awareness, audience engagement, and participation across education, conferences, certification, publications, advocacy, foundation initiatives, and corporate partnerships.
• Lead brand strategy, positioning, messaging, and audience development to strengthen AONL's visibility and market presence.
• Identify emerging market opportunities, audience insights, and industry trends to inform marketing strategy and organizational growth.
• Lead integrated marketing campaigns across digital, print, email, web, social media, events, and emerging channels. Ensure consistent branding, messaging and audience experience across all marketing initiatives.
• Oversee organizational communications, content strategy, and editorial planning that support brand awareness, thought leadership, and organizational objectives.
• Utilize analytics, market research, and audience insights to measure campaign effectiveness, evaluate return on investment, and optimize marketing performance.
• Continuously evaluate marketing processes, technologies, and tools to improve efficiency and effectiveness.
• Lead AONL's advertising and media strategy across print, digital, events, sponsored content, and other marketing channels. Partner with internal business leaders to support advertising, sponsorship, and other non-dues revenue opportunities.
• Develop advertising products, media kits, pricing strategies, audience insights, and promotional resources that maximize value for advertisers while supporting AONL's mission.

Requirements

• Bachelor's Degree Marketing, communications, business administration, healthcare administration or related field. Required
• 10+ years Progressively responsible experience in marketing, communications, brand strategy, audience development, or related disciplines Required
• 5+ years Leadership experience managing professional staff Required
• Demonstrated success leading enterprise marketing strategies and integrated campaigns that support organizational growth - Required
• Experience utilizing analytics, market research, and audience insights to inform strategic decisions - Required
• Strong leadership, communication, financial management, and relationship-building skills - Required
• Advanced understanding of enterprise marketing strategy, brand management & positioning, organizational communications, audience development & engagement, advertising & media strategy and digital marketing - Required
• Advanced understanding of revenue growth support, business analytics & market intelligence, strategic planning, cross-functional leadership, financial & budget management, change leadership and vendor & partner management - Required

Benefits

• We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short- and long-term disability plans, 401(k), tuition reimbursement, PTO/holidays/health days, wellness programs, and more!