Senior Director, Amazon Commerce Measurement & Analytics

New York City, NY (Hybrid)

$94K/yr – $172K/yrSenior Level10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own and optimize Amazon measurement across ads and AMC to drive activation-ready guidance for planners and clients.

  • Own measurement strategy and KPI hierarchies tied to sales, share, new-to-brand, acquisition, and incrementality.
  • Embed measurement into planning and live activation with cross-functional teams while aligning with Marketing Effectiveness standards.
  • Support tools, platforms, and playbooks; upskill teams on AMC, Sponsored Ads, DSP, and related measurement methods.

Job Description

Responsibilities

  • Own the Amazon measurement strategy across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
  • Define and operationalize Amazon-specific KPI hierarchies tied to business outcomes including sales growth, share, new-to-brand, customer acquisition, and incrementality.
  • Establish clear guidance on the role of attribution, AMC analysis, and incrementality testing for optimization versus investment decisioning.
  • Serve as the Amazon measurement subject-matter expert, supporting the VP of Commerce Media in advancing measurement rigor and consistency.
  • Partner closely with Commerce & Retail Media Activation teams to embed Amazon measurement into planning and live activation workflows.
  • Align Amazon measurement approaches with Marketing Effectiveness standards to ensure consistency with broader performance and brand measurement frameworks.
  • Translate complex Amazon analytics into clear, activation-ready guidance for teams and clients
  • Partner with activation and platform teams to maximize value from buy-side tools such as Pacvue, Skai, and similar platforms.
  • Consult on Amazon measurement best practices for client teams.
  • Contribute to internal playbooks, POVs, and best-practice documentation focused on Amazon measurement.
  • Support training and upskilling of activation and analytics teams on Amazon measurement methodologies.

Requirements

  • 10+ years of experience in commerce, retail media, or performance measurement with deep Amazon Ads expertise.
  • Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL-based queries
  • Strong understanding of Amazon attribution models and incrementality / experimentation design (e.g., holdouts, exposure tests)
  • Familiarity with data visualization tools (e.g., Tableau, PowerBI, etc.) for client-ready reporting
  • Working knowledge of AMC APIs, data ingestion, and measurement data pipelines
  • Experience supporting or enabling buy-side platforms such as Pacvue, Skai, or Amazon native reporting tools
  • Proven ability to partner cross-functional with activation, marketing effectiveness, and technology teams.
  • Agency, retailer, or commerce technology platform experience strongly preferred.

Preferred

  • Agency, retailer, or commerce technology platform experience strongly preferred.
  • Hands-on experience with Amazon Marketing Cloud (AMC), Sponsored Ads, and Amazon DSP measurement, including building and optimizing SQL-based queries

Benefits

  • Medical, vision, and dental insurance
  • Life insurance
  • Short-term and long-term disability insurance
  • 401k
  • Flexible paid time off
  • At least 15 paid holidays per year
  • Paid sick and safe leave
  • Paid parental leave
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