Responsibilities

• Define and lead Front Row’s DTC affiliate and performance PR strategy, establishing it as a core service offering across the organization.
• Build a unified affiliate framework that connects DTC, Amazon, and retail affiliate efforts into a cohesive, full-funnel strategy.
• Develop go-to-market positioning, service models, and scalable playbooks for integrated affiliate + performance PR programs.
• Identify market opportunities and emerging trends across creator commerce, affiliate, and retail media to keep Front Row at the forefront of innovation.
• Cross-Channel Integration (DTC + Amazon + Retail)
• Bridge DTC and Amazon teams by aligning strategies, incentives, and execution across channels.
• Design and implement full-funnel campaigns that drive traffic, conversion, and brand visibility across: DTC (Shopify & owned channels) Marketplaces (Amazon, Walmart, TikTok Shop) Retail partners (Sephora, Ulta, Target, etc.)
• Ensure consistent measurement frameworks and attribution models across channels to understand true performance and incrementality.
• Performance PR & Creator Partnerships
• Lead the development of performance-driven PR and affiliate strategies that blend publisher partnerships and affiliate monetization.
• Client Leadership & Growth
• Act as a senior strategic advisor to clients, helping them understand and invest in integrated affiliate and performance PR strategies.
• Measurement, Innovation & Operations
• Define KPIs and success frameworks that balance brand impact (PR) with performance outcomes (reach, affiliate revenue, ROAS, CAC).