Responsibilities

• Lead, mentor, and grow a team of talented measurement and analytics leads across verticals and measurement disciplines.
• Define team structure and career development frameworks to build and retain top-tier measurement talent and ensure the team is best supporting Roku’s sales arm and client set
• Foster a culture of intellectual rigor, curiosity, collaboration, and ownership — and champion a team-wide shift toward AI-augmented ways of working.
• Set clear goals and operating rhythms; drive accountability against team OKRs and business outcomes.
• Define and own Roku's comprehensive ad measurement strategy, spanning brand lift, reach & frequency, incremental reach, sales lift, attention, attribution, and media mix modeling — built to serve both brand and performance marketers, across Enterprise, Indy and M&E.
• Drive the evolution of Roku's 1P measurement capabilities, leveraging ACR data, platform-level streaming behavior, and audience insights to build differentiated solutions unavailable elsewhere. Work in conjunction with product and CS to scale these solutions for all advertisers.
• Inspire with market exclusive audience insights that only Roku can provide – making the industry and our clients more knowledgeable
• Develop thought leadership content, Insights, narratives, meta-analyses, and cross-vertical case studies that demonstrate Roku's platform differentiation and drive market-wide influence.
• Stay at the forefront of industry measurement trends to ensure Roku's offering leads rather than follows and work closely with product and business development on a roadmap to meet advertiser needs
• Serve as a senior executive sponsor in strategic measurement conversations with top-tier advertisers, holding companies, and agency analytics teams — including presenting at the C-suite level.

Requirements

• 12+ years of experience in advertising measurement, analytics, research, or a closely related field; deep expertise in TV, CTV, or streaming measurement is strongly preferred.
• 10+ years of people management experience, including leading senior individual contributors and managers; demonstrated ability to build, scale, and retain high-performing teams.
• Proven track record of defining and executing measurement strategy at an executive level within a media company, measurement vendor, or major advertiser/agency.
• Experience serving as a cross-functional bridge — aligning Sales, Product, Data Science, and Client Services around a shared measurement agenda and ensuring insights move across organizational boundaries into action.
• Experience supporting both brand advertisers (awareness, consideration, brand health) and performance advertisers (ROAS, attribution, sales incrementality) with distinct but complementary measurement frameworks.
• Experience managing complex, multi-stakeholder initiatives across Product, Engineering, Sales, and external partners simultaneously.
• Deep expertise across the full measurement stack: brand lift, reach & frequency (1P and 3P), incremental reach, sales lift, attribution (MTA, MMM), and audience analytics — with fluency across both brand and performance use cases.
• Hands-on experience with leading 3P measurement providers including Kantar, iSpot, NCS/NielsenIQ, comScore, Experian, InMarket, EDO, and others.
• Strong command of Roku's or comparable 1P data assets (ACR, streaming behavior, platform audience data) and ability to translate them into differentiated insights.
• Demonstrated AI fluency — active, hands-on experience deploying AI tools (LLMs, AI agents, automation platforms) to increase team output, reduce manual effort, and scale insight delivery.

Preferred

Benefits

• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families.
• Our comprehensive benefits include global access to mental health and financial wellness support and resources.
• Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).
• Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs.
• It\'s important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.